Constant Contact: How Apple’s Mail Privacy Protection Impacts Email Marketing

Constant Contact just posted another brilliant blog:

Apple Mail Privacy Protection (MPP) is here, and so are some major updates that email marketers should be aware of. Perhaps you’ve heard people saying, “The email open rate is dead!” or that Apple Mail Privacy will forever change the landscape of email marketing. And now you’re looking to see what all the fuss is about. Well, first of all, two pieces of good news: You’ve come to the right placeFundamentally, nothing has changed about what makes email the most effective form of marketing Hopefully, I’ve at least set your mind at ease a little. The truth is, there’s no need to worry. But there are some changes to the world of email marketing that arrived with Apple’s Privacy updates for iOS 15 and their popular Mail app as of September 20th, 2021. These changes aren’t specific to any email marketing provider and impact you no matter which platform you’re…

Read more here: How Apple’s Mail Privacy Protection Impacts Email Marketing