Campaign Monitor: The Ultimate Guide to Holiday Email Marketing

Campaign Monitor just posted another interesting write-up:

Holiday sales have increased every year since 2002 — with the exception of 2008, during the Great Recession. Last year, retailers were concerned that the pandemic would decrease 2020 holiday sales, similar to what happened in 2008.  However, the opposite occurred. Despite a global pandemic, the rate of increase of holiday sales between 2019 and 2020 was more than double the average year-over-year growth of previous years, exceeding predictions from the National Retail Federation.   This enduring upward tick in holiday sales illustrates that consumers have built lasting habits around holiday spending. Smart brands will respond accordingly. With a rock-solid holiday email marketing strategy, your brand will be in a prime place to grow holiday sales in 2021. Let’s take a look at how to develop that strategy, and analyze some holiday email examples. Editor’s note: this post was updated for accuracy and freshness in September 2021. Why email makes the best…

Continued here: The Ultimate Guide to Holiday Email Marketing