email campaign
Article first published in October 2016, updated September 2023 5 Tips to Overcome Email Send Anxiety Getting ready to share your campaign with customers can be an exciting moment. As marketers, we are proud of the work we’ve done to make an email come together. But, once you hit “send,” the message is out of your hands, and without control anymore, you may feel a little anxiety creep in. So, we’re sharing our five top tips to help you overcome send anxiety, and send with complete confidence. 1. Broken links A fear of broken links is a warranted one. After all, haven’t we all been frustrated by an email with broken links? Broken links not only make your emails seem unprofessional, but they can also frustrate customers, impact your brand’s reputation, and render your marketing efforts ineffective. Solution: Begin testing your emails by sending a quality assurance test to both
Holiday sales have increased every year since 2002 — with the exception of 2008, during the Great Recession. Last year, retailers were concerned that the pandemic would decrease 2020 holiday sales, similar to what happened in 2008. However, the opposite occurred. Despite a global pandemic, the rate of increase of holiday sales between 2019 and 2020 was more than double the average year-over-year growth of previous years, exceeding predictions from the National Retail Federation. This enduring upward tick in holiday sales illustrates that consumers have built lasting habits around holiday spending. Smart brands will respond accordingly. With a rock-solid holiday email marketing strategy, your brand will be in a prime place to grow holiday sales in 2021. Let’s take a look at how to develop that strategy, and analyze some holiday email examples. Editor’s note: this post was updated for accuracy and freshness in September 2021. Why email makes the best…