email marketing
Forget the dress debate that broke the internet a few years ago. Forget whether you heard Yanny or Laurel from a computer-generated voice. The matter we are settling in the next great debate — is email marketing inbound or outbound? There are many ways to market a product or service, including search engine marketing (SEM), content marketing, social media marketing, and email marketing. The concept of inbound and outbound applies to most of them, but how does it apply to emails? Read on to learn more about inbound and outbound emails and how these methods are applied to marketing today. Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. It includes blog posts, social media posts, infographics, and — you guessed it — emails. Email marketing is the process of targeting your audience and customers through email. The statistics on email…
Pull up your personal inbox. How many newsletters do you have in there? One? Four? Over 10? When you love a brand and what they can offer you, it’s second nature to sign up for their newsletter to make sure you’re first in line for new products, sales, or updates. Maybe you have a few newsletters that you look forward to seeing in your inbox every week. Let’s take some time to look at what makes these newsletters so darn hard to resist. Table of Contents What is a newsletter? How to write a good newsletter? Start with content marketing Brand your emails Keep it consistent Simplicity is the golden rule Feature gorgeous imagery Make it skimmable & scannable Use GIFs to highlight visuals Offer helpful tips and tricks Utilize dark mode design Experiment with video Stay social Newsletter ideas for different industries Ecommerce Tech Blog and publications Food and…
Want to design an original and impactful marketing email? Not sure where to start? In this article, we’ve put together 11 email marketing examples to get your creative juices flowing! Email marketing is an essential part of any effective digital marketing strategy. Because of this, designing your email newsletters may seem like a daunting task. Don’t worry, though, email design doesn’t have to be an uphill battle. With solutions like Sendinblue, designing professional email marketing campaigns is easy to do. Our drag and drop editor allows you to create stunning email newsletters that convert. If email design isn’t your strong suit, Sendinblue offers dozens of free newsletter templates to make sure you get started on the right foot. Don’t believe us? Take a look at these 11 email marketing examples. They’re all from real clients and were created on Sendinblue. To get started, open your free account today and create…
Email is alive and well, and we have the numbers to prove it! See how email performed over Black Friday/Cyber Monday and learn what it means. The post Black Friday & Cyber Monday 2021 by the Numbers appeared first on SendGrid.
As a marketer, you work hard to write great copy and create compelling emails. But if you aren’t writing subject lines that encourage subscribers to read your messages, your campaigns could fall short. More and more emails are opened on mobile devices, which typically show a smaller number of characters. With this in mind, you may wonder if your subject lines should be shorter to accommodate on-the-go subscribers. Is there a secret to the perfect subject line length? Every subscriber list is different, so the perfect subject line length depends on a variety of factors. But it’s possible to get insight into ideal lengths for your industry. Unlock those insights, and you’re bound to see increased engagement and performance from your marketing emails. In this post, we’ll share some actionable tips for finding the correct email subject line length for your email marketing strategy. Factors to consider when deciding your email subject line length There’s really no such thing as a one-size-fits-all…
There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this launch for it to be successful? There are multiple avenues to communicate through during a product launch — ads, social media, PR, and blog promotion, to name a few. Yet, one of the most underrated and effective communication methods to alert internal and external stakeholders is a product launch email. Not only do product launch emails make your customers aware of the product launch, but they also communicate vital information about the launch to those inside of your company. In this post, we’ll walk you through the steps for writing three different types of product launch emails, including offering suggestions for your product…
The email signup form — no email marketing strategy is complete without it. If you want to grow your email list, you’ll need a compelling form in all the right places. Want to learn how to make the most of this simple yet powerful tool? Read on! First things first: it helps to understand why signup forms are so important. You’re just asking for an email address, so what’s the big deal? Well, what if we told you there’s something special about users who sign up using your form? These are the people who have engaged with your content, liked what they saw, and want more. Engaged and interested, these are exactly the kind of contacts you want! (And most likely to lead to conversions later down the line.) What makes a good signup form? There are a few things an email signup form can and should do: Make the…
This Black Friday, marketers sent more brand messages than ever, and the Emarsys platform delivered 30.7% more messages than prior year.
Are you sending email campaigns but struggling to reach your audience? Maybe you’re just starting out with email marketing? In either case, personalized emails are a great way to take your email marketing strategy to the next level. In this article, we’ll walk you through the basics of email personalization. You’ll find out what a personalized email is, see examples from real marketing campaigns, and learn the ins and outs of email personalization on Sendinblue. What is Email Personalization? Basically, email personalization is when your subscribers receive slightly different versions of the same marketing campaign or automated message. These differences can range from addressing subscribers by their first names to featuring different products based on their preferences. Have you ever gotten a marketing email for your birthday? Or one offering a personalized discount for being a loyal customer? Those are examples of email personalization too. What’s great about personalized emails…
Learn how to nurture leads, including common lead nurturing strategies, platforms, and campaign examples to get you started. The post Lead Nurturing 101: How to Nurture Leads appeared first on SendGrid.