Campaign Monitor: How to Determine the Best Length for Your Email Subject Lines

Campaign Monitor just issued a new interesting story:

As a marketer, you work hard to write great copy and create compelling emails. But if you aren’t writing subject lines that encourage subscribers to read your messages, your campaigns could fall short. More and more emails are opened on mobile devices, which typically show a smaller number of characters. With this in mind, you may wonder if your subject lines should be shorter to accommodate on-the-go subscribers. Is there a secret to the perfect subject line length? Every subscriber list is different, so the perfect subject line length depends on a variety of factors. But it’s possible to get insight into ideal lengths for your industry. Unlock those insights, and you’re bound to see increased engagement and performance from your marketing emails. In this post, we’ll share some actionable tips for finding the correct email subject line length for your email marketing strategy. Factors to consider when deciding your email subject line length There’s really no such thing as a one-size-fits-all…

Read the original here: How to Determine the Best Length for Your Email Subject Lines