HubSpot: Is Email Marketing Inbound or Outbound? 10 Examples & Top Differences

HubSpot just published a new insightful story:

Forget the dress debate that broke the internet a few years ago. Forget whether you heard Yanny or Laurel from a computer-generated voice. The matter we are settling in the next great debate — is email marketing inbound or outbound? There are many ways to market a product or service, including search engine marketing (SEM), content marketing, social media marketing, and email marketing. The concept of inbound and outbound applies to most of them, but how does it apply to emails? Read on to learn more about inbound and outbound emails and how these methods are applied to marketing today. Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. It includes blog posts, social media posts, infographics, and — you guessed it — emails. Email marketing is the process of targeting your audience and customers through email. The statistics on email…

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