Sendingblue: Personalized Emails: How to Reach Customers and Generate Sales

Sendingblue just published a engaging story:

Are you sending email campaigns but struggling to reach your audience? Maybe you’re just starting out with email marketing? In either case, personalized emails are a great way to take your email marketing strategy to the next level. In this article, we’ll walk you through the basics of email personalization. You’ll find out what a personalized email is, see examples from real marketing campaigns, and learn the ins and outs of email personalization on Sendinblue. What is Email Personalization? Basically, email personalization is when your subscribers receive slightly different versions of the same marketing campaign or automated message. These differences can range from addressing subscribers by their first names to featuring different products based on their preferences.  Have you ever gotten a marketing email for your birthday? Or one offering a personalized discount for being a loyal customer? Those are examples of email personalization too. What’s great about personalized emails…

More here: Personalized Emails: How to Reach Customers and Generate Sales