ecommerce marketing
The number of ecommerce companies is growing every day. However, without increasing brand awareness, you risk being passed up by competitors. Brand awareness is incredibly important for any ecommerce business. It can be the difference between making a sale and losing it. In order to create brand awareness, you need to be active on social media, create interesting and informative content, and engage with customers. You can also enhance your brand reputation by using custom, eco-friendly packaging. In this article, we’ll talk about seven ways to increase your ecommerce business’ online presence. But, before we go into that, let’s talk about brand awareness and why it is important for your brand. Table of contents What is brand awareness and why is it important for ecommerce companies?7 tips to enhance brand awarenessCreate interesting and informative content Be active on social mediaEngage with customers Use custom, eco-friendly packaging that reflects your brand valuesProvide excellent…
Online payment solutions are essential for just about any type of business. Booking and making payments online is convenient for many consumers, so it’s important to make sure your business is keeping up. Small businesses, startups, and even massive corporations can all benefit by offering online payments to consumers, but how can you securely accept different forms of payments? For global businesses, what if you need to accept multiple currencies? The solution is to find a trusted, reliable online payment method platform that makes the customer experience seamless while giving you more control over and insight into your income. For many online businesses, payments can be accepted from credit cards, debit cards, or a direct connection to one’s bank account. Benefits of Online Payments Taking payments online can help you reach a wider audience, and many online payment methods will also offer data analysis to give you a better idea…
The content of this blog is based on a speech by Taylor Holiday, Managing Partner of Common Thread Collective at the Traffic & Conversion Summit 2021. Many would agree: the first week after we all went into a lockdown back in 2020 was one of the most challenging ones. We had no idea what to expect. It’s safe to say that many marketers panicked. But haven’t we pulled through? In reality, the commerce space saw major growth. Ecommerce exploded while the rest of the world shut down. Global ecommerce grew by almost a trillion dollars in 12 months. Every negative thing that we feared actually happened the other way around. This momentum that many of our clients and ecommerce companies around the world experienced is a true testament of what we’re all capable of. And here’s how you can keep this going – read on! Ecommerce EvolutionTips for ThrivingLead TimesSupplied TermsOpEx…
In June 2021, over 440,000 businesses were launched, making it a record high since the start of the pandemic in March 2020. Many are focusing on ecommerce businesses, as they offer an easier point of entry. There’s no physical space to scope out, rent to pay, or permits to obtain. However, that doesn’t mean starting an online business is a piece of cake. Learn what it takes to start an ecommerce business and the steps to start one today. Tips for Starting an Online Business 1. Design your website with intention. Your website is your storefront – you don’t want potential customers arriving, looking around, and walking right out. Think of your website title and meta description as your window display. You want the description to be enticing enough to beat out the competition and get users to click on your website. Your homepage is the first thing visitors see…
The content of this blog is based on a speech by Scott Todaro, CMO and Co-Founder, Plannuh at the Traffic & Conversion Summit 2021. You’ve most likely seen the meme: “I can’t believe 2022 is in X days, I’m still processing 2020!”. And yet, the new year is just around the corner and the only option is to go forward. After all, the only way out is through! So take this holiday break to decompress but also get inspired with these ideas for 2022. Even if you already have your ecommerce marketing plan laid out, you can always sprinkle in something else. Starting Point3 Planning Approaches1. Read & React2. Time Increments3. AttackMarketing Plan Must-HavesPositioning & Target MarketMarketing Plan Structure3 Types of Marketing Goals Starting Point As you probably already know, all best decisions are based on data. Results from your email marketing, social media platforms, various campaigns and more are…
Email marketing continues to be the most bankable marketing platform available today, but it’s changing. Emails can be automated, are customized, timely, and hyper-relevant. Obviously, they are opened and clicked on frequently, resulting in more traffic and income for your company. Let’s go a little deeper and discuss what automation is, what are the benefits and must-haves. What Is Email Automation Benefits Of Email Automation 4 Must-Have Automated Ecommerce Emails Summing Up What Is Email Automation Unlike newsletters and one-time campaigns which you design and send to a large group of people all at once, an automated email campaign is set up once and then delivered to a specific person when they match a set of criteria known as ‘triggers.’ All you need to do is create triggers and workflows while automation ensures that designated messages are sent as soon as the conditions are met. A trigger is the fulfillment…
Sometimes, business owners can become so focused on driving traffic to their websites that they forget that quantity does not equal quality. Even though high traffic levels mean more people are getting to know about your brand, you want to focus on attracting high-quality traffic from people who are more likely to convert and turn into customers for your business. So it’s very important that you try and drive high-quality traffic to your ecommerce site if you want to make more sales. In this article, we’re going to take a look at some effective tactics to help you with this. Ensure you’re targeting the right keywords on every page Embrace the power of email marketing Create content that will genuinely help your customers Make sure you’re always active on social media Write guest posts for websites your ideal customers love Summary Ensure you’re targeting the right keywords on every page…
Ecommerce sales have grown rapidly over the past ten years. As the latest projections show, things have picked up. So much that ecommerce revenue is projected to reach $5.4 trillion in 2022. Online shopping is one of the most popular activities in the world and should be accepted immediately. It’s important not to try to do it like everyone else. Instead of sticking 100% to the basics of analytics, search engine optimization, email automation, A / B testing and pay-per-click advertising, you need to do more. To attract new customers, gamification should be the focus of your efforts. As statistics show, ecommerce is unstoppable. Remarkably, many people are destined to fail in implementation when trying to distinguish themselves along these three verticals: price, customer service, and an interactive experience. Although these methods have been tried and tested, it is always important to provide ways to build roads for others to…
It’s that time of the year again – all business owners, especially those in the ecommerce marketing space, probably starting to send a high volume of emails. Every year at Maropost we see at least a 200% increase in send volume over the holiday season compared to other times. Just last year we processed more than 429 million emails during the Black Friday & Cyber Monday season. Over the past few weeks, we shared a couple of holiday-related tips aimed at boosting sales this season. In this blog, we’ll talk about a marketing strategy that will help you achieve high deliverability rates, maximize your ROI on your holiday emails and minimize cart abandonment during this busy shopping season. Keep reading for the best holiday sale checklist! Begin NowSend Relevant & Valuable Content Stand Out from the CrowdUtilize Gmail AnnotationsOptimize for MobileTry SMS Don’t Stop Me Now Geek Out a Bit Avoid…
The ecommerce marketing industry has never been so competitive as it is in this post-pandemic world. Physical retail businesses have been hit the worst as many brands now offer their customers a choice to transact online. As ecommerce grows, online businesses have been developing marketing strategies that will attract traffic and generate leads. The most effective ecommerce marketing strategies seek to: Create brand awareness Increase online sales, Build customer loyalty A growing body of evidence suggests that a good brand strategy can give you an advantage over your competitors, irrespective of your niche. First, understand your customers and learn what drives them to make a purchase. And because the ecommerce sector is always evolving, you need to keep up with the latest trends in customer behavior. What works today may not be relevant tomorrow. To make your job easier, we compiled five current proven ecommerce marketing strategies guaranteed to generate leads and increase…