ecommerce marketing
Every business, big or small, knows that it should invest in marketing. But marketing means something different for everyone. For some, it’s banner ads, for others it’s social media. There are many different ways to promote your store, and they all take a lot of time and resources that typical ecommerce businesses don’t have. Moreover, where’s the return on all that? Every activity needs to be tracked separately. Email marketing is just one of the tactics, but it’s proved to be invaluable and effective for many ecommerce brands. Without it, growing meaningful relationships with buyers is truly difficult and expensive. And long-lasting relationships are the key to sales, repeat purchases and brand loyalty. Although email is one the oldest forms of ecommerce marketing, it still delivers the highest ROI for online store owners that adopt it correctly. In comparison with social, email marketing is 40 times more effective when it…
With the holidays fast approaching, many people are in need of a little help with their gift giving. And if you’re not into crowds or waiting in line at retail stores, then there is no better place to look than online. To help you out, we’ve compiled a list of the best ecommerce businesses around the world for your holiday shopping needs. No matter what you celebrate, now’s the time to spread the holiday cheer and have fun! More and more shoppers care about the story behind the brand, the values it stands for and how exactly it operates. Here’s a list of great online stores that aim to provide outstanding customer experience and scale their businesses. One thing they all have in common is this – they leverage the power of ecommerce and marketing automation to stand out this holiday season and beyond. And they do that by utilizing Maropost!…
Started by Alibaba in 2009, Singles’ Day was aimed at young singles in China to treat themselves to gifts. However, this annual event has now gained a multibillion shopping status, tempting brands from across the world to make the most of this day. In 2020, Chinese ecommerce giants Alibaba and JD.com racked up around $115 billion in sales across their platforms during Singles’ Day, both setting new records. With 250,000 brands of which 31,000 were from overseas and 5 million online retailers participating with 16 million products on offer, holiday shoppers had a lot to choose from last year! With its growing popularity, Singles’ Day is increasingly gaining attention from global brands, making it one of the most anticipated sale days. So how do you leverage the event to acquire new customers and drive sales? Here are a few essential tips to help you grab the customer’s attention as well as maximize your revenue this Singles’ Day. Segmentation and personalization We all know relevancy and personalization drive customer loyalty. Modern shoppers want to feel special and look out for tailored experiences. Segmentation allows you to deliver targeted messages…
Good marketing helps communicate whether or not a product is right for the end consumer in a way the brain understands. A little bit of insight into the neuroscience around how we make those decisions can go a long way to helping you create your own marketing masterpieces; so let’s take a look at how the brain makes a purchase decision, what the purchase formula looks like, and what that means for your email automation. How the brain makes a purchase decision The brain uses a purchase formula to decide whether or not to buy a product or service – it’s a very specific process that you can watch if you have your own fMRI scanner at home… If you don’t have an fMRI scanner in the front room, not to worry. The lovely Professor Brian Knutson and his colleagues at Stanford university did it all for you! They ran…