Best Practice

As an email marketer and a newsletter writer, I always keep an eye on my metrics —open rates, click rates, click-through rates— as soon as I hit “send”. I’m always rooting for these numbers to increase with every email I send. I mean, which marketer doesn’t want above-average metrics and conversions? But, there is always this nagging question at the back of my mind: “How do I improve these numbers?” I had a gut feeling that adding an interesting emoji in my subject line would be colorful and pique my readers’ interest. I decided to test my gut feeling with email A/B testing. I sent a newsletter issue with an emoji to half of my list, and one without an emoji to the other half. Then, I waited for the results to pour in. And, guess what? The subject line with the emoji won! It had the highest open rate.

Imagine being able to send highly targeted email campaigns tailored to each individual subscriber’s interests, behaviors, and preferences. It’s not just a fantasy; it’s possible with the power of email tagging. This not-so-secret weapon can transform your email marketing efforts and dramatically improve engagement. Who wouldn’t want that? Let’s dive in and explore the world of tagging in email marketing. Definition of Email Tags (and how they differ to regular fields) Tags are flexible labels applied to contacts based on various criteria like behaviors or interests, e.g. “Customer”, “Subscriber”, “Registered for webinar”. A contact can have multiple tags assigned to them. They are dynamic and can be added or removed as needed, which is useful for sending targeted emails to specific groups. Tagging in ActiveCampaign Fields, in contrast, are predefined data points for each contact, like name, email, or job title. They are more static, usually updated manually or via

When it comes to SaaS (Software as a Service) email marketing, there’s one mistake marketers keep making: taking too much inspiration from other SaaS brands. While you might assume you’re doing things by the book, you risk ultimately ending up with a non-creative campaign. And that’s exactly what people won’t respond to. To help you craft email marketing campaigns that will get people talking, we’ve prepared this guide with everything you should know for your first campaigns. Sure, I’ll take you through all possible options you have, but I’ll also show you exactly how you can adapt an email marketing strategy you’ve already seen elsewhere to your audience. Let’s dig in! Uniqueness of SaaS email marketing: why it needs different strategies Briefly put, email marketing can be a powerful growth strategy for a SaaS company that wants to: Increase customer retention Maintain and improve customer relations Acquire new customers Nurture

In today’s fast-paced digital world, it’s crucial for businesses to stay connected with their audience. Email newsletters are an effective means of achieving this, but with overflowing inboxes and ever-shrinking attention spans, how can you ensure your message stands out? In this blog post, we’ll explore 11 proven email newsletter best practices that will help you not only engage your readers but keep them coming back for more. Short Summary Craft engaging subject lines using conversational tone and personalization Design newsletters that look great on both desktop & mobile devices, with educational content prioritized over promotional Utilize segmentation and A/B testing to personalize emails for subscribers & analyze performance data for continuous improvement. 1. Crafting Engaging Subject Lines The subject line is the first thing your subscribers see when they receive your email, and it’s crucial to make a strong impression. A captivating subject line can significantly boost open rates

Which matters more for your organization: High lead quality or high lead quantity? A perfect sales and marketing process delivers both. But in reality, only about 10% of prospects develop into qualified leads, and only up to 6% convert into customers. We get it – these figures are discouraging. Promising customers often fall through the cracks because many businesses fail to act in time. But today, you can get the best of both quality and quantity by setting up a lead scoring model. A lead scoring model gives you a list of potential clients or customers who are more likely to convert, based on the green flags that are specific to your business. B2B and B2C brands can both benefit from this approach, despite their differing sales cycles. Lead scoring can help B2B brands prioritize the most promising leads. For B2Cs, it can help identify future repeat customers and advocates.

I used to think email marketing was all about building an email list and writing engaging marketing emails. Over the years, I’ve come to learn that creating successful email marketing campaigns also requires sending emails that resonate with my audience – ideally with every single one of my contacts! But how can we do that at scale? Enter email segmentation. To really resonate with your contacts, you need to segment your list into different groups and then send each group emails that are tailored to meet the specific interests and needs of the people in the group. Email segmentation was reported by HubSpot to be the most effective email marketing strategy. And in one study from Optimove they found that segmentation lead to a 33% increase in customer lifetime value. Unfortunately, people often find email segmentation complex and don’t bother to use it, even though they know it would improve

Marketing automation is definitely a hot topic right now, and the arrival of the latest version of ChatGPT 4 has only upped the temperature and gotten everyone talking about artificial intelligence (AI) and how automated tools will replace humans. As a content creator, I have to admit the power and potential of automation tools like ChatGPT has unnerved me slightly. However, these tools aren’t quite good enough to entirely replace humans — for now at least — and instead can be used to help us be better at marketing, whether we’re individual or small to medium-sized businesses. If you’re not sure why marketing automation is something you should be looking at, then this article covering the top 10 benefits of marketing automation is for you. By the time you’ve finished reading, you’ll have a good understanding of what marketing automation is, how it’s being impacted by AI, why it’s so

Automation is supposed to make our lives easier… so why is it so hard to come up with new automated email ideas? Using automated emails isn’t enough — you have to craft your emails to be engaging and alluring. And unlike for sending emails, there’s no automated software for writing them. In this guide, we share 13 automated email examples to give you some good ideas. We’ll cover the most effective types of automated emails, with an example for each, and give some quick pointers on how you can use them yourself. But first, let’s take a deeper look at how email automation works. What Is Email Automation? Email automation is when emails are sent automatically from your account in response to certain “triggers,” such as a welcome email being sent automatically when someone joins your mailing list. They’re also called “trigger emails” or “behavior-driven emails” because of their prompts.

You’ve set up your latest campaign, and you’re chuffed with yourself. But what next? After you’ve finished your celebratory dance, it’s time to run the numbers. We’re talking email marketing KPIs (Key Performance Indicators)—a.k.a. the little nuggets of data that can provide powerful insights into the effectiveness of your email strategy. Think of KPIs as your trusty compass that provide you with the information you need to gauge the success of your emails and make better decisions moving forward. When you track the right numbers you’re able to understand what’s working and what’s not and you’ll be able to answer questions like: Do people like it when I add emojis to the subject line? Am I making the message of my emails clear enough? Are my emails contributing to my business in any way? …And many, many more. From how many people hit the dreaded unsubscribe button to how much

In an ideal world, all your contacts would engage with every email you send. After all, they consented to receive marketing emails from you, right? Unfortunately, anyone who’s ever dabbled in email marketing knows that this is rarely (if ever), the case. In reality, many contacts don’t open emails from businesses, let alone read and click through. Worse, some unsubscribe and even report the emails as spam! So, how do you create emails that attract, engage and convert contacts? Short answer: targeted email marketing. Sending targeted emails to your contacts is one of the secrets to building an effective email marketing strategy, because they persuade contacts to open, read and click links in your emails. In this article, you’ll learn (with practical examples), how to create successful targeted email marketing campaigns, that are sure to increase your engagement rates and drive conversion. What is Targeted Email Marketing? Targeted email marketing