Best Practice

If you’re an event organizer or marketer, you know the challenges – and opportunities – that come with creating successful events. During my time working at a marketing agency, I got my first glimpse into the world as I helped with organizing workshops, panel discussions, and networking events. In those roles, I quickly realized the incredible value of email marketing as a core strategy for not only gaining event attendees and keeping them in the loop, but also for nurturing relationships well after the event was over. Email marketing is an avenue that can offer you a host of benefits, from cost-effective event promotion to a wider reach, and the ability to track and measure the effectiveness of your campaigns. Whether you’re planning a workshop, a grand conference, a product launch, a charity fundraiser, or any other event under the sun, event email marketing can be a game-changer. In this

We all know that the potential ROI of an email list isn’t in the quantity of subscribers. It’s the quality of your subscribers that makes a difference. And that’s why a small email list with quality subscribers can outperform a large email list filled with invalid emails and unengaged subscribers. But, how do you make sure that your email list consists of high quality, active subscribers? Well, say hello to email scrubbing and wave goodbye to inactive users who don’t engage or convert. Email scrubbing will enable you to get rid of low-value email addresses and keep only quality leads who are more likely to engage with your emails and convert. Plus, you’ll have fewer spam complaints and a better sender reputation. Let’s dive into more details about email scrubbing: what it is, why it’s important for email list hygiene, and how to use it for more successful email marketing

As a legally trained digital marketer, I’ve racked up over five years of experience in planning and executing email campaigns for a variety of organizations — including a legal platform — whose email lists ranged from hundreds to tens of thousands of subscribers. And I find email such an amazing marketing channel. There are no pesky algorithms that control whether your target audience gets to see your content. (Social media platforms, I’m looking at you here.) Instead, when your emails land in your potential clients’ inboxes, you get a direct line of communication with them. You can then build your relationship with them and establish your expertise — such that when they need a lawyer, they’re likely to reach out to you. So, if you’re looking to add email marketing to your law firm’s marketing strategy, follow this nine-step process, which I’ve drawn up with the legal industry’s unique characteristics

Did you know that, back in the day, 90% of the Obama campaign’s online donations were made through email? That’s almost $690 million generated over a two-year period. Clearly, electorates read emails and respond positively to them. Many are often eager to hear your campaign’s message. Research shows that government and political emails open at a rate of 28.77%. It’s considerably higher than the average open rate, which is 21.33%. But getting them to open the message is only half the battle. To win, or at least, retain their confidence and trust, you need a strong political email marketing strategy. In this article, we’ll go over the best practices for engaging subscribers and gaining their support through email marketing. But before we get into that, let’s look at why this platform works so well for political campaigns. Why Run A Political Email Marketing Campaign Generic political messages can easily get

While most hoteliers rely on email for communication with guests, they often overlook its potential as a channel to drive repeat business. So, what’s the secret to leveraging email effectively in marketing, and how does it differ from conventional communication? If this all sounds confusing, you’re in the right place! This guide will attempt to answer all your questions and offer actionable tips on how to get the most from an email marketing strategy for your hotel. As you’ll see, it’s divided into two key sections. The first is about becoming better at hotel email marketing and newsletter strategies, and the second is about choosing the best email marketing platform. Why You Should Use Email Marketing for Your Hotel The first point to understand about hotel email marketing is that it’s one of the best ways to reach your audience. According to Kinsta, as of 2023: 4.03 billion people around

Photographers, like many other professional artists, often find themselves facing the challenge of finding a meaningful, unique way to connect with their audience. But as a professional photographer, there’s actually a fantastic solution right within your reach that you can start using today: email marketing. With just a touch of dedication, email marketing can be the spark that transforms your love for photography into a thriving and rewarding venture. Instead of fighting for attention in social media, picture yourself having a direct conversation with the right audience through a newsletter made just for your subscribers. Not only can you share your latest photography projects in a cool and personalized way, you can engage readers with behind-the-scenes stories, and let them know firsthand about exciting updates and exclusive announcements. You could also explore the world of automated drip campaigns that gently nurture potential clients with a series of informative emails, such

As winter approaches, it’s likely that you’ll be getting ready for one of the most significant holiday shopping seasons of the year, and more importantly, the Black Friday weekend. Black Friday isn’t just about offering discounts; it’s about engaging your audience, building a community, and creating memorable experiences for your customers, which will hopefully turn them into returning customers. If you are struggling with putting together a Black Friday email marketing strategy, don’t worry – we’ve got some top tips to help you get the most out of your 2023 Black Friday email marketing campaigns. We’ve also added a whole section on free Black Friday email templates at the bottom, with links to the best templates on offer, so don’t miss that! 12 Tips for a Winning Black Friday Email Marketing Strategy In this article, we will provide you with 11 tips to create an effective Black Friday email strategy.

The CAN-SPAM Act provides important laws that govern the sending of marketing emails to US-based recipients. If you’ve struggled to make sense of all its legal jargon, you’ll find this guide to the Act a much more painless read! It simplifies, in plain English, issues like: What the CAN-SPAM Act is (including why it’s called that), Who and what the Act applies to, and The Act’s main seven requirements. Read to the end and you’ll have a good grasp of what the Act says — and, more importantly, how you can comply with it when sending marketing emails. But this guide is for general information only. We’re email marketing experts, not a law firm! What is the CAN-SPAM Act? Which types of emails does it cover? Does it apply to your business? And just why does it sound like it’s saying businesses “can spam”? Here are the answers to all

EmailTooltester is all about email marketing. But to drive traffic to our website, we rely largely on SEO. Now, countless guides have been written on SEO. But there is one aspect of it, where I wasn’t able to find any good information online: the synergies between SEO and email marketing. It may sound counterintuitive, but there are quite a few intersections that can be fostered for better results in both areas. Let’s find out how you can improve both your email marketing and SEO. What Email Marketing can do for your SEO The magic of email marketing doesn’t stop at engaging your audience. It extends its reach into SEO, influencing how your brand performs in search engine rankings by driving visits to your website and building your expertise in your field. Let’s delve into the many ways email marketing can bolster your SEO efforts. Strengthening Your Brand Presence Email marketing

You’re probably reading this because you want to start using personalization strategies in your email campaigns. Why? Because you understand that personalization is the key to building strong relationships with contacts and increasing conversions. However, you might also be wondering, “How do I personalize my email marketing campaigns for each contact, both quickly and effectively?” Enter dynamic email content. Picture this: You create a single email to send to your list. But each contact receives a unique email, personalized to their characteristics, interests, and behaviors. No stressing over creating multiple versions of an email for each contact. You can do much more than just personalize with your contacts’ names. And, your email content can be set up to adapt to your contacts’ behaviors in real time. Intrigued? Continue reading to learn more about dynamic content in email marketing. You’ll also find descriptive examples and images to help you understand how