pardot
Salesforce Pardot (aka “Marketing Cloud Account Engagement”) is a B2B-focused marketing automation tool meant to help companies nurture leads and build engaged email relationships with their subscribers. If you’re a Pardot user and wondering how do I set myself up for deliverability success? And how do I know ongoing if I’m having deliverability challenges or not? Then this content is perfect for you. In this fifteen minute recorded webinar, I’ll walk you through the deliverability basics when it comes to the Salesforce Pardot platform. Find the recording on Youtube or embedded below, and thanks for watching! For ease of navigation, below I have included all of the different links I referenced in the recorded webinar. Happy surfing! Configure DKIM authentication in Pardot. “Warm up” your IP and domain in Pardot. More on 2024 Yahoo and Gmail sender requirements. Opt-in performs better. Should I use a purchased email list? Pardot Reporting
Time for a quick recap! People ask me about this a lot — how does one deal with ghost clicks or bot clicks in Salesforce Pardot (aka “Marketing Cloud Account Engagement”)? These unwanted clicks come from multiple sources, but primarily from email and network security devices and services meant to scan inbound email messages at companies and mailbox providers, looking for malicious links. What can happen is that they can inflate your click rate (an email to 500 people suddenly has 10,000 clicks logged) and besides making your stats wonky, they can interfere with engagement tracking and occasionally unsubscribe recipients accidentally.I’ve had this list of link kicking around for a while now, and I thought it would be good to share it here. Without further ado, here’s my Pardot Bot Click / Bot Prevention reading list:First, learn about “Metrics Guard.”Next, read about “Automatically filtered activity in a Pardot emails.”Then check
Hey, Pardot users! Looking for a recorded webinar that covers on deliverability best practices, how to maximize deliverability success when sending via the Pardot (aka Marketing Cloud Account Engagement) B2B email platform? Well, we’ve got you covered right here at Spam Resource. On August 24, 2022 Ben LaMothe hosted a Tampa Pardot User Group meeting, and invited me to attend. We talked about how best to keep a clean house (meaning clean data) in Pardot, what your options are for data cleanup, as well as touching on deliverability best practices and how to use Pardot’s built-in features to help boost your engagement and, by extension, boost your deliverability success. Check out the recording below, and don’t check out Ben’s Pardot tips and tricks blog at PardotGeeks.com and his recent article for DemandGen on this very topic.
Last week it was SFMC Geeks, but today it’s Pardot Geeks! I love it when smart and kind geeks share knowledge to better empower others on how to do the right thing. A few weeks ago, Ben LaMothe (Pardot Solutions Architect at BDO Digital) led a Tampa Pardot User Group meeting on the topic of Email Deliverability Best Practices. He, along with Lori Trzcinksi, Brandon Walton, Stephen Stouffer and Katherine Lehman, share their expertise and experiences relating to best practices around email deliverability. It’s good stuff! Find it here, and be sure to bookmark the Pardot Geeks blog, if you’re a user of Salesforce Pardot and want to learn more about how it all works.
From The DRIP: More great content from Lucy Mazalon. This time around, she details what Salesforce Pardot does to help users deal with non-human interactions, aka bot and security device clicks and activity. Metrics Guard and Visitor Filters being two key Pardot features that will help you out. And, very importantly, she didn’t forget the two-click unsubscribe — making sure that your unsubscribing user has to click a button or link on the landing page before they are considered unsubscribed. Bots won’t do that; people will. (If your email sending platform doesn’t support two-click unsubscribe, then you need to start asking them why that is. It’s a best practice nowadays.)Read it here.
Lucy Mazalon from THE DRIP recently explained the good marketing reasons that would drive you to want to implement a winback campaign: “Marketing considered these leads qualified once, and sales even progressed the conversations. You could say they are the “low hanging fruit” – the most likely to be interested in your product or service – could you capture their interest again?”There’s a strong deliverability aspect to this as well. A winback campaign is awfully close to what we deliverability people call a re-engagement campaign. From the deliverability perspective, the goal is to get a sign of life from non-responding recipients, to help boost your engagement rate as noted by ISPs, and to give you a last chance to email that segment of your list before suppressing it forever (to also help boost engagement). The goal is ultimately to maintain inbox placement by suppressing unengaged recipients after a period of time,…