seasonal
Nobody likes missing out on something big. Make sure you’re planning your holiday promotions ahead of time, so you’re not late to the party! With holiday retail sales reaching over $886 billion in 2021, your business cannot afford to miss out this holiday season. So let us show you how to create some great holiday promotions and get the word out with professional holiday email templates. In this article, we’ll give you eight great holiday promotion ideas, plus tips for how to make your promotions a success this holiday season. Holiday promotion ideas to help you sell more 1. Try an early bird offer This 3 Kittens Needle Arts Small Business Saturday email campaign encouraged customers to come out and shop with them by thanking them for their patronage. In addition to serving tea and treats, the yarn store held a special poinsettia giveaway for the first 25 customers who
Running a discount during the holiday season is a great way to draw customers into your store and boost sales during this busy time of year. But it’s not the only way to offer something of value to your customers during the holidays! If you want to run a successful holiday promotion, without discounting your product, consider one of the seven holiday value ideas below. 1. Free gift wrapping I can’t tell you what a great holiday value this is! While I used to enjoy wrapping each and every gift with love and care, between pets that want to play in the wrapping paper and ribbons and spying eyes from kids of all ages, it seems to have become an impossible task these days. For me, free gift wrapping is a lifesaver! And I’m not alone. Besides just not being able to get it done, there are a lot of
The holiday season is busy for all of us, but especially for those managing a retail business. We get it — you want to make sure you take full advantage of holiday spending, which grows every year. In 2020 holiday spending reached $789 billion. In 2021 that number reached $886.7 billion. This year the National Retail Foundation (NRF) is forecasting retail sales to reach another record high at $4.86 trillion. Whether you’re a seasoned online retailer, or this is your first holiday season selling online, we’ve got the holiday retail marketing advice you need. We created our Holiday Retail Marketing Checklist to show you the online marketing steps that actually make a difference when it comes to taking advantage of holiday spending. So click the button below to get our checklist to make the 2022 holiday season your most successful yet! Download the checklist What you’ll learn from our Retail Holiday
The holidays and the end of the year will be here before you know it. As a nonprofit, the next few months are a prime opportunity to set your organization up for success to hit your year-end fundraising goals by building and following a solid year-end fundraising marketing plan. This year, Giving Tuesday is November 29, 2022. However, it’s estimated that nearly one-third of annual giving occurs in December, and 12% of that happens in the last three days of the year. People like to show support at the end of the year because they: Feel happier when helping others in need around the holidaysWant to feel like they are making a differenceLike to take advantage of tax deductionsWant to be connected to something positive While there are many other charities and organizations vying for attention, you need to stay active and in constant communication with current and potential donors.
The end of the year is a busy one for everyone, whether you’re selling, fundraising, or buying. And despite everyone’s best efforts, January comes much sooner than we ever want it to. That’s why, if you have any intentions of hosting an end-of-year event that will get your customers and supporters together, now is the time to start planning. Whether held in-person or virtually, an event gives your business or organization an opportunity to create intimacy and make a more personal connection with those you come in contact with. When you invite customers and members to a special event, you’re building relationships — with personal, face-to-face contact. Here are some end-of-year events that businesses and organizations can put together to bring in customers, clients, members, donors, prospects, and others: 1. Customer/Client Appreciation Night Put a fresh spin on year-end sales or promotions by hosting a “Special VIP Night.” Your event could be
Most small businesses saw somewhat of a return to “normal” activity this year, which was a welcome relief after the challenges they’ve dealt with in recent years. Consumer spending remained high through the first half of the year and summer travel picked up. However, small businesses in America are still facing a variety of obstacles on a daily basis — many of which are outside of what they can control. Meanwhile, consumers are facing their own challenges, rewriting everything from where they communicate to when they shop. Our second annual Small Business Now Report explores where these challenges are having the biggest impact, and it delivers insights small businesses can use to build stronger customer relationships, finish 2022 on a positive note, and prime themselves for a successful year in 2023. Here’s what we discovered: Recession fears are mounting, but consumers aren’t running away from small businesses Inflation has been
It’s a well-known fact that real estate slows and grows according to the season. Things heat up in the spring, sales hit their peak during the summer, and then rapidly fall as winter approaches. This pattern makes it easy to plan ahead, but it can also spark complacency, which is evident as Thanksgiving draws near. Anticipating the holiday season and accompanying slowdown, some agents reduce their outreach efforts and approach to Thanksgiving real estate transactions. It’s easy to feel discouraged by seasonal trends, but that doesn’t mean you should give up during the cooler months. Thanksgiving real estate success stories are possible — these victories simply require a change in strategy. The benefits of Thanksgiving real estate marketing Each real estate season comes with unique opportunities and challenges. As Thanksgiving draws near, real estate professionals are more aware of the difficulties that lie ahead. This negative focus can prevent you
If you run a nonprofit, you’re probably already familiar with Giving Tuesday. If not, it’s a national day of giving that’s celebrated each year on the first Tuesday after Thanksgiving. It’s similar to days like Black Friday, Small Business Saturday, and Cyber Monday, except rather than shopping at their favorite businesses, people have the chance to make donations to the organizations and causes that are important to them. Is Giving Tuesday really worth it for my nonprofit? As a former nonprofit communications director, I know it can feel like Giving Tuesday is really noisy and crowded and that it’s better to put your focus on planning your end-of-year (EOY) campaign. But I promise, Giving Tuesday is worth your time and effort. The truth is, Giving Tuesday gets bigger every year. In 2021, Giving Tuesday generated over $2.7 billion in donations from over 35 million participants. If you’re worried about managing
Black Friday is when the holiday insanity truly begins. But with that shopping frenzy comes an incredible opportunity for your small business to drum up a lot of holiday sales. In fact, in 2021, people spent a record $886.7 billion on Black Friday, up over 14 percent compared to 2020! To take advantage of one of the biggest shopping holidays of the year, you want to plan your Black Friday email campaign ahead of time, and rather than wait for the day to arrive, you should start sending emails early. Once your customers know to expect your email on Black Friday, you can use your next email to present a unique offer, and then make sure the best deals go to your best customers. We’ll show you how. Read on for our tips to make this your most successful Black Friday email campaign yet, along with templates and real-life examples
Thanksgiving is not only a time to spend with family and friends being grateful for what you have, but it’s also the unofficial kickoff to the holiday shopping season. It’s currently estimated that approximately 158.3 million people will shop online this Thanksgiving weekend. As a small business owner, you don’t want to miss out on what is arguably the biggest shopping weekend of the year. Capture this audience early and get them ready to log on to your store with these Thanksgiving marketing ideas. 10 Thanksgiving marketing ideas to promote your store Large retail chains with robust marketing budgets offer and promote Thanksgiving discounts. And, while it may seem intimidating, you can compete with large businesses. Running your own Thanksgiving promotion can offer a local alternative to a big box store for holiday shopping. Online marketing through email, social media, and paid ads, can help you get the word out.