integrations
Competing in the MarTech industry as an Independent Software Vendor (ISV) can be challenging due to the large number of companies in the technology stack. How can you stand out in the crowded field? Traditional inbound marketing strategies have limited effectiveness in this saturated market. However, computer hardware, operating systems, and cloud platforms have come to the aid of smaller tech companies. These platforms have created marketplaces where MarTech firms can showcase their software solutions to the platforms’ unique clients. This boosts visibility and income for many MarTech companies. ISVs are MarTech firms that collaborate with computer hardware producers, operating systems, and cloud platforms to distribute their software solutions in specific markets. Keep reading to learn what an ISV is, the significance of being ISV certified, the role of an ISV partner, and more. Table of Contents What is an ISV? ISV Certification The Benefits of ISVs Types of ISV
Are you thinking about starting an online business with a website or an e-commerce store? Then you need a CMS, a Content Management System. This article tells you what a CMS does and how to choose the best one, technically speaking and taking your particular requirements into account. The global market for content management systems, or CMS, is growing exponentially: by 2026 it is expected to be worth $ 123 billion. CMS technology will be an increasingly decisive factor for the success of an online business, thanks above all to the development of user-friendly functionalities and optimization for search engines, which will give web projects that choose the best solutions a head start. What is a CMS? CMS stands for Content Management System. Besides helping you create a website in minutes, a CMS simplifies management of all the content you put on your site: blog posts, video tutorials, product pages…
As a marketer, you’ve almost certainly had to deal with integrations between different tools within your MarTech stack, some more complex than others. You’ve probably also experienced delays on important projects due to integrations that took too long or were not flexible enough to allow an agile use-case development roadmap. This can be so frustrating. But that’s not all. Next time you embark on a project involving system integrations, you might be afraid of having another bad experience and risk focusing on the wrong thing: placing too much importance on integrating data, when your goal is to devise marketing strategies that the tools themselves should solve. What options do you have to tackle this dilemma? In this blog post we’ll answer this question, starting from the assumption that a customer engagement tool should: Be easy to use, marketer-oriented, and not require specific technical skills Not be distracting; the marketer should…