Imagine greeting a person and never hearing back. Not a pleasant experience, right? When customers reach out to your brand, they expect a response, too. This is where WhatsApp business messages can act as greetings to start a conversation. The first step of a successful WhatsApp marketing strategy is to welcome people in. However informal communication on the messaging app may be, basic courtesy will get you a long way. It’s a way to set expectations and get your customer relationships off to a good start. That’s why it’s good to set up a WhatsApp Business greeting message to welcome new subscribers. But where do you start? We strongly recommend that you begin by picking great message templates. This post features the best business greeting message examples that you can adjust for different use cases. Why Use WhatsApp Business Messages to Greet People? Using WhatsApp Business messages for welcoming new
If you’ve asked yourself, “how do I advertise on WhatsApp Business?”, WhatsApp now allows businesses to send marketing messages to their audience through WhatsApp Business API. Now we’ve compiled some of the best WhatsApp advertising message samples to inspire you to add the channel to your mix. A new channel may feel intimidating or overly complex. Where to start? Let us show you a few WhatsApp advertising messages samples to better understand what’s possible on the platform. The Kinds of Advertising Messages You Can Send on WhatsApp Until September 2021, businesses weren’t allowed to send marketing messages to their contacts using WhatsApp broadcasts. Only transactional messages and customer service conversations were allowed. Now, you can finally use WhatsApp for marketing in addition to email and SMS marketing in your strategy. There are many benefits of using WhatsApp as a marketing tool, but the main one is that it’s a wildly popular
WhatsApp for business is a marketing channel with huge potential. However, there are some features and processes making it unique. That includes WhatsApp templates. WhatsApp marketing is built on message templates. WhatsApp broadcasts, greeting messages, and advertising message templates all need to be approved by Meta before being sent to contacts. That’s why it’s smart to have templates approved for the most common messages you plan to be sending regularly. Here are 17 WhatsApp templates you can adapt and use for your business communications. What Is a WhatsApp Template Message? A WhatsApp template message, also known as a highly structured message (HSM), is a pre-built standardized message that you can reuse for your WhatsApp campaigns. Templates can be text-only or include media, like images, videos, documents, and action buttons. You can personalize your templates by adding variables that will adjust based on the user’s demographics, order details, or any other
You’ve decided to do WhatsApp marketing. Good choice. But once you dive in, the process appears to be more complicated than it sounded at first. Why do you need a WhatsApp partner now? Can’t you just start sending WhatsApp messages to your subscribers? Not quite. You can’t set up promotional campaigns directly from the WhatsApp Platform, you need to use the interface of a WhatsApp BSP. Let’s figure out a partner’s role in the relationship between you and WhatsApp Business. What Is a WhatsApp Business API Partner? Until recently, WhatsApp didn’t let marketers send broadcasts or mass advertising messages to WhatsApp users. Brands could only use the channel for customer support conversations. It didn’t stop some apps from offering WhatsApp marketing services without approval or support from Meta though. Then earlier this year, WhatsApp finally announced the official launch of WhatsApp Campaigns and expanded their marketing capabilities for business. Now
WhatsApp is the most used messaging app in the world, winning over WeChat, Facebook Messenger, and Telegram by a wide margin. No doubt you want to enjoy the benefits of WhatsApp marketing. Today, it’s one of the best digital marketing strategies for connecting with your prospects and boosting customer engagement. Despite the abundance of available solutions for WhatsApp marketing, choosing the right platform isn’t easy. Some tools are cheap and easy to use, but they don’t allow for scaling. Others meet the needs of growing businesses, but they get expensive too fast. With that in mind, we’ve reviewed the 11 best WhatsApp marketing tools and highlighted their pros and cons to help you make an informed decision. What Is WhatsApp Marketing Software and Why Do You Need It? WhatsApp marketing software refers to any software that offers a convenient way for businesses to send marketing messages to customers and subscribers
If you’ve decided to start running WhatsApp campaigns, creating a WhatsApp Business Account is the first step. You can’t do much WhatsApp marketing with the regular app. Then, you’ll be able to reach current and potential customers with instant messages for greater engagement and additional line of support and communication. Let’s see how you can make a WhatsApp Business Account and start using it for marketing. What Exactly Is a WhatsApp Business Account? A WhatsApp Business Account is the account a company makes to access the WhatsApp business tools. Just like individuals sign up for the messaging app with their name and phone number, companies have to do that too to use WhatsApp for business. Only, they need to provide a few more details to prove their authenticity. How to Create a WhatsApp Business Account First, let’s clear up a common misconception. If you want to use WhatsApp for your
Sendinblue now offers WhatsApp Campaigns via the official WhatsApp API. Boost your marketing strategy with WhatsApp Campaigns by Sendinblue! How can you start using WhatsApp Campaigns for your business, what are the benefits and the marketing opportunities it presents — find out all about it in this article. What are WhatsApp Campaigns? A while back, the WhatsApp Business API for large companies was launched. It scales the direct message communication offered by the WhatsApp Business app for bigger teams and customer lists, adding a lot of marketing tools. Although it’s technically possible on the app to send mass messages as marketing campaigns, this use wasn’t endorsed by WhatsApp. Now, this is changing. Marketing on the platform just got a lot more versatile and practical for businesses. WhatsApp Campaigns is the official WhatsApp marketing feature. Get started with WhatsApp Campaigns by Sendinblue >> Why Use WhatsApp for Business? WhatsApp is the
If you’ve decided to do WhatsApp marketing, it’s important to know how WhatsApp API pricing works for budgeting and planning. As you know, WhatsApp Campaigns, the marketing functionality for businesses that want to grow using the messaging app, is available through the WhatsApp Business API. You need to sign up for a WhatsApp partner or Business Solution Provider (BSP) to access it. Different providers charge differently, but generally you pay to play. Sometimes the price is tied to using the rest of the BSP’s platform such as CRM. So let’s explore the WhatsApp Business API Pricing and the various pricing plans you can expect. Does WhatsApp Cost Money? Of course your most pressing question is, will WhatsApp charge you money? First, there are two WhatsApp for business options. One is the free app and the other is the API. The superior features and scalability are the main difference between the
Are WhatsApp broadcasts legal, you ask. Before, WhatsApp allowed only transactional messages and guarded against any bulk messaging. Now, they’ve released the WhatsApp Business API to expand WhatsApp’s marketing capabilities and added a new, non-transactional message format perfect for mass messages. With the API, promotional WhatsApp newsletters or broadcasts are legitimate and easy to send. Let’s look into how your business can use them to reach and engage customers. What is a WhatsApp Newsletter? A WhatsApp newsletter or broadcast is a one-to-many message a business sends to its WhatsApp opt-in contact list. By nature, it’s a mass message just like a promotional email. But WhatsApp end users see it as an individual chat with your business and if they respond, it’ll be one-to-one communication. Basically, it’s similar to bcc emails where recipients don’t see who else got the same email. WhatsApp newsletters have nothing to do with WhatsApp group messages…
The WhatsApp green tick comes up when you start planning your WhatsApp marketing efforts seriously. As it’s the most used messaging app, the benefits of WhatsApp for business are a clear advantage for any business, small or large. But what is the green badge and do you really need it? Let’s take a closer look at this feature and we’ll let you be the judge. The Verified Account Badge a.k.a. Green Tick — What Is It? The famous green tick is a verification badge that appears next to a business name in WhatsApp. It’s the sign of an official WhatsApp account that has gone through an additional verification process by WhatsApp. How the green verified badge looks on a business profile Seeing this badge, users can be sure they’re dealing with a real account owned by the brand and not an imposter. It adds credibility to your account and is…
