Marketing Campaigns
The word “guerrilla,” in its written form, looks pretty intense. It conjures images of rebellion and conflict. Put it next to the term “marketing,” which makes many people ask, “Huh?” But guerrilla marketing isn‘t some sort of combative form of communication. In fact, it’s actually a very unconventional form of marketing in that it raises brand awareness among large audiences without interrupting them. What is guerrilla marketing? Guerrilla Marketing Examples to Inspire Your Brand Guerrilla Marketing Tips From Experts What is guerrilla marketing? The term itself was created in the early 1980s by the late business writer Jay Conrad Levinson, who wrote several books about guerrilla tactics in several professional areas. Of course, marketing at that time looked very different. While guerrilla marketing is still used today, the ever-growing digital landscape is changing what it looks like. Roots of Combat When we hear the term “guerrilla marketing,” it’s hard not
How do you know if Facebook is a worthy investment, or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links. UTM codes help you track where traffic is coming from, allowing you to properly measure each campaign’s, platform’s, or medium’s ROI. In this blog post, you’ll learn what UTM codes are, how to use them, and how to build them in both Google Analytics and HubSpot. UTM codes are also known as UTM parameters — or tracking tags — because they help you “track” website traffic from its origin. Now, you might be thinking, “Ginny, I have HubSpot, so I already know if my website traffic is coming from Google, email, social media, and similar marketing channels. What does a UTM code tell me that I don’t already know?” HubSpot Marketing Hub provides you with these high-level sources of traffic, but UTM also helps
Tracking ad engagement and impact has been historically hit-or-miss. There wasn’t a universal standard for measuring the success of an ad campaign. In fact, the term ROI (return on investment) wasn’t even widely used until the mid-1960s. A lot has changed since then. Advertisers now have access to a wealth of granular ad tracking data for every single campaign they run. Ad tracking lets marketing teams leverage this data to more accurately measure, test, and revise ads based on how users interact with their online campaigns. If you’re new to running online ads, it’s important to spend some time thinking about the specific metrics that will determine the success of your campaign. Ad tracking today exists across a number of different tools and platforms, and advertisers have the ability to collect data on everything from views and clicks, to impressions and behavior across multiple sessions and websites. The sheer amount…
From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that? Well, campaigns make companies memorable. They promote a focused effort that guides consumers towards a desired action. They also give brands identity, personality, and emotion. Marketing campaigns can do the same for your business. That’s why we’ve compiled this guide — to provide a clear, concise approach to your next campaign. Keep reading to get started or use the links below to jump ahead. Marketing campaigns don’t include all marketing efforts for a brand. In fact, the word “campaign” is defined as “a connected series of operations designed to bring about a particular result.” That’s why politicians campaign for a specific election and militaries campaign for a specific battle. Great marketing campaignsfollow…
Did you know that it takes 5 to 7 impressions for people to remember a brand? With branding, the goal is to continue making those positive impressions on an ongoing basis. One way to do that is through brand activations. In this post, we’ll dive into what brand activations are, how to strategically plan a brand activation, and give you some ideas to inspire your own branding events. While a brand activation is a singular event or campaign that is meant to elevate your brand it shouldn’t be confused with ongoing brand strategy. So, what does brand activation strategy look like? Let’s dive in now. Brand Activation Strategy Before you get started with planning different brand activation events, it’s important to understand the goal of each separate campaign. The best way to plan a strategy is to identify your goals. It could be customer acquisition, user sign-ups, social media engagement,…
My social media feeds are made up of 90% memes. They’re usually posted by people I follow but every once in a while, a brand will post a meme and add their own spin on it. When it’s done right, those are the brands whose content I engage with the most. What was once considered a trend reserved for Millennials and Gen Z has now evolved into an effective way for brands to engage with their audience. Let’s talk about what meme marketing is, how you can leverage it, and see examples of brands getting it right. A quick background on memes – they’re concepts, behaviors, or ideas that spread on the internet. A meme can be any type of media format, including a GIF, video, text-post, or basic image. The truly successful memes spread like wildfire. That’s exactly why marketers want to leverage these already viral pieces of…