Top Deliverability’s Blog
Sendingblue: What is the WhatsApp Business API and How to Use It
- March 10, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Sendinblue
Sendingblue just issued a new insightful post:
If you’re looking into WhatsApp Business API, congrats on a sound business decision! WhatsApp is the most popular messaging app with a 98% open rate. This makes it a must-have channel for customer engagement and support. But which of the three WhatsApp solutions should you choose? There’s a big difference between WhatsApp and WhatsApp Business. The WhatsApp Business API adds even more layers of functionality for marketing. So, What Exactly is the WhatsApp Business API? An API connects two software tools together so they can talk to each other and share data. The WhatsApp Business API connects a marketing platform or CRM with the WhatsApp business solution. Access is granted through official WhatsApp business partners, mainly marketing SaaS providers. In short, your software needs a WhatsApp integration to be able to use WhatsApp API to send messages (Sendinblue users, watch this space! ). This is because the WhatsApp Business API isn’t…
Continued here: What is the WhatsApp Business API and How to Use It
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