Top Deliverability’s Blog
Constant Contact: Branding for Artists: Here’s What Works (+ What Doesn’t)
- March 9, 2022
- Posted by: Top Deliverability
- Category: Constant Contact ESPs Industry News
Constant Contact just released a new brilliant article:
When I met my friend Mark, he had just spent the last two years in the pandemic’s social isolation creating an impressive collection of three-dimensional, colorful psychedelic artwork. He knew how to create the art he cared about; what he didn’t know was the keys to branding for artists. As an artist myself, I know how challenging it can be to balance the joys of creating meaningful art with the responsibilities of marketing yourself in a way that can cut through a lot of the noise. It can be frustrating to produce marketable work and not have anyone notice it. Rarely do artists have the budget to hire marketing professionals for their team. A key to getting your artwork seen (and purchased!) is branding yourself as an artist. Now, you’re familiar with all kinds of brands: Think Pepsi versus Coca-Cola. Not only do you know the names of these brands,…
More here: Branding for Artists: Here’s What Works (+ What Doesn’t)
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