ESPs
In 1990, the key to SEO success relied on keywords. Today, it’s way more complicated. The SEO landscape is constantly evolving, and marketers must evolve along with it. But to do that, it’s important reflect on the biggest SEO challenges this year — and create a game plan to address them. Below, let’s review the top six SEO challenges brands are facing in 2022, according to data from HubSpot Blog’s 2022 Web Traffic & Analytics Report and other marketing experts. Top 6 SEO Challenges in 2022 1. Staying on top of algorithm changes. The HubSpot Blogs surveyed 400+ web traffic analysts to identify the top SEO challenges in 2022. The leading challenge — experienced by 50% of marketers — is staying on top of search engine algorithm changes. This isn’t surprising — in 2020 alone, Google ran more than 500,00 experiments that led to 4,000+ changes to search. For many
A leaked TikTok for Business deckstated that the average user spends 89 minutes per day on the platform. Eighty-nine minutes is, inarguably, a long time to spend on an application. However, eighty-nine minutes means that businesses have invaluable opportunities to capture audience attention and generate interest. If you’re hoping to get in on the action, read on to discover high-quality ideas for content to post on TikTok. What is TikTok? As a refresher, TikTok is a social media platform where users can record, edit, and share video content. These videos can be anywhere between 15 seconds to three minutes long, creating ample opportunity for all types of content to take center stage. What to Post on TikTok Let’s go over some high-quality ideas and examples of content you can post on TikTok. 1. Day-to-day routine videos. Daily routine videos give viewers insight into how work happens at your business. It
What does it take to be a good manager? Some say it’s empathy, others will say it’s transparency. The truth is, it’s a combination of many elements. I surveyed and spoke with internal and external employees to discover the makers of a good manager. Whether you’re currently managing a team or are interested in doing so, keep reading to discover what we found out. 7 Skills People Managers Must Master Tips on Being a Good Manager How to Be a Good Sales Manager How to Be a Good Marketing Manager How to Be a Good Project Manager 7 Skills People Managers Must Master, According to HubSpot Employees Why do people really quit their jobs? Many will say it’s because of salary, benefits, or workload. However, studies show it’s usually due to management. Studies show companies need good managers to retain good employees. But what exactly does a good manager look
Over the past few years, consumers have become increasingly concerned with how companies use their data. And many feel passionate about protecting their privacy — in fact, HubSpot’s Blog Research found 80% of consumers believe data privacy is a human right. Data security has become a critical component for long-term customer retention and loyalty. So it’s vital brands behave responsibly when it comes to collecting and protecting consumer data. But many marketers have relied on third-party data for years, so the phaseout of Google’s third-party cookie in 2023 will likely cause some concern. Fortunately, it doesn’t have to. Here, let’s explore the effective strategies marketers will implement to ensure they’re still reaching new audiences and connecting with customers even without third-party data. How Marketers are Preparing for Google’s Third-Party Cookie Phaseout 1. Marketers are enhancing or developing their data collection operations and management models. One surefire way to prepare for the
Looking into the best ways to use live chat for business? Smart choice! Live chat gives you a competitive edge and makes so many creative marketing ideas possible. People love using live chat to communicate with businesses because it’s fast, convenient, and efficient. Millennials, the age group in its prime as workers and consumers, love live chat support. 73% prefer it to email and 44% over phone calls. So whether it’s for B2B or B2C, you’d better offer that live chat widget on your site. Live chat is not just a help desk tool for answering customer questions, however. Your conversion rates will benefit from the direct channel for customer interactions. According to Forrester, site visitors who use web chat are 2.8x more likely to convert than those that don’t. Let’s look at 9 creative ways you can use live chat for business. Live Chat For Business: 9 Best Practices
Personalized omnichannel customer engagement is not just a collection of buzzwords, it’s table stakes for brand marketers who are tasked with driving growth and revenue…
There was a time when paid advertising was king for small businesses. But local TV spots, direct mail, and prominent billboards are now considered costly and difficult to track. Now, traditional advertising has been usurped by email marketing. Its impressive return on investment (ROI) and its ability to amplify other marketing initiatives make it the best channel for businesses at any stage of their growth – including SMBs. Email marketing is easy to implement and deploy, even for beginners. Today, we will walk through the essential tips and strategies every small business marketer should know. Table of Contents Why email marketing is a great tool for SMBs Email marketing is different Main benefits of email marketing for SMBs Steps SMBs should follow to get started with email marketing Building your first email list Designing templates for your email marketing campaigns 11 key email marketing tips for SMBs 6 great email
Create top-notch marketing campaigns by adding animated GIFs to your emails. Find out where to get the best GIFs, how to design your own GIFs, and how to insert GIFs into an email newsletter. GIFs (short for Graphics Interchange Format) are a type of animated image that you can embed in emails. Email GIFs are a fun and engaging way to grab attention. Imagine replacing dozens of lines of text with a simple GIF to illustrate an idea or showcase a new product. You’ve probably heard that a picture is worth a thousand words — but according to Alex Chung, the CEO and Co-founder of Giphy, a well-placed GIF is worth 60,000 words! It’s no wonder that Email GIFs are often found in the most successful email marketing strategies. In this guide to animated GIFs in marketing emails we’ll show you where to find the best GIFs and walk you
The economy is recovering from the global pandemic and is on the rise. The B2B space has never been more competitive, but also more lucrative. As the trend will continue in the coming years, the space will get even more competitive. That means that there’s never been a greater need for effective B2B marketing strategies to stand out. Curious about trending strategies that will help you thrive? Then you’re in the right place! Keep reading to discover five killer B2B marketing strategies that’ll help you win more customers in 2022. Get Crystal Clear on your AudienceUtilize SEOTake Advantage of User-Generated ContentCreate a Consistent Brand ExperienceCreate a Social Media Constituent BaseBuild Unique B2B Marketing Strategies Today 1. Get Crystal Clear on your Audience The first thing any brand should do is figure out who their customer is. You can do this by paying close attention to the age ranges of your
As a salesperson, your success rests largely on quota attainment. Make quota consistently, and you’re a superhero. Miss quota a few months in a row, and everyday inches you closer and closer to a performance plan. For reps or managers in the latter bucket, desperate times often call for desperate measures. First, maybe hitting the number is a matter of closing a few more deals. Then, suddenly, you’re stretching the truth on features and saying, “Sure, we can do that!” when you’re not sure you can really do that — or worse, you’re sure you absolutely cannot do that. Sales is a notoriously stressful job, and the pressure to fudge the truth with prospects can become overwhelming when your goal is a long way away. But the unpleasant repercussions are not worth it. But before we delve into why lying doesn’t pay, let’s first see why salespeople lie. Why Do