You want to learn about search engine optimization (SEO), but where do you start? You’ve probably heard of a few basic terms, like keyword research, but what else do you need to know? I this post, I’ll walk you through the basic vocabulary you need to know and tips for learning SEO on your own. Then, we’ll review a step-by-step SEO tutorial to help you get your SEO strategy off the ground. Table of Contents SEO Basics How to Learn SEO SEO Step-by-Step Tutorial SEO Basics Having an understanding of foundational SEO vocabulary is important. Let’s dive into a few key words to know: Search Engine Optimization (SEO): The tactics you use to optimize your website to ensure you provide the high-quality information searchers look for and rank higher in search results for specific keywords so people can find your content. On-page SEO : Any optimizations you’d make within your
Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? Do you need a specific toolkit, or will a basic understanding of Google Sheets suffice? And most importantly, how do you tackle programmatic SEO if you’ve never done it before? These are all valid questions — and I’m here to walk you through the answers and more. Plus, I’ll even share a step-by-step process of how to begin with programmatic SEO. (Psst: If you want to learn more about programmatic marketing, check out Programmatic Ads 101: The Plain-English Guide to Programmatic Advertising.) Table of Contents What is programmatic SEO? How to Do Programmatic SEO Programmatic SEO Examples 5 Tips for Building Your SEO Strategy with Programmatic SEO What is programmatic SEO? With programmatic SEO (or pSEO), you are making pages that target keywords nearly automatically. Thanks to programmatic SEO, you can generate hundreds
The alleged existence of a Google Sandbox is one of the more debated topics amongst web and SEO experts. The presiding theory is that the sandbox effect is when “Google temporarily reduces the page rank of new domains, placing them into what is referred to as its sandbox, in an effort to counter the ways that SEOs attempt to manipulate Google’s page ranking by creating lots of inbound links to a new web site from other web sites that they own.” In other words, just like you wouldn’t take advice from a toddler too seriously, Google may not trust you to rank competitively for terms until your domain is old enough to warrant trust. While this may be sad news for your newly created website, you shouldn’t despair because the Google Sandbox is not as definitive as it seems. Table of Contents What is the Google Sandbox? How long does
When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But what about Bing SEO? With more than a billion monthly users, Bing is the second most popular search engine globally. Moreover, since Microsoft’s acquisition of OpenAI earlier this year, Bing has begun integrating AI technology into its search engine, and its traffic has increased by more than 15%. With its growing popularity, Bing SERPs (Search Engine Results Pages) should be on the radar for marketers crafting their search engine optimization strategy. In this comprehensive Bing SEO guide, I’ll help you explore why Bing is still relevant for marketers, offer data-driven, expert-approved Bing SEO tips, and give you the tools you’ll need to optimize your online presence for this increasingly popular search engine. Should you optimize for Bing? Why Bing SEO Matters Substantial User Base Less Competition AI-Powered Search Risk Diversification Bing vs.
Google uses 200+ ranking factors when determining the search results. How do you ensure that your website gets more visibility and, thus, higher SERP positions? What is the ultimate metric that can make or break the rankings? Is it the domain authority, content quality, page speed, or mobile readiness? While many SEOs will argue that authoritativeness is the main factor for higher rankings, surprisingly, it’s not. Table of Contents What Factors Affect SERP Rankings The Metric that Matters Most: Trustworthiness How to Improve Trustworthiness 4 Tips for Improving Your Ranking What Factors Affect SERP Rankings SERP is an acronym that stands for “Search Engine Result Pages.” When a user types a query, Google provides a list of websites and other resources, such as videos, documents, and images, that match the user’s search intent. Based on our recent study, 43% of the surveyed individuals perceive achieving a position within the top
Backlinks continue to be an important ranking factor in 2023 — and it seems it never changes. But what kind of backlinks matter most in SEO? Editorial links, pillar links, sitewide links? What’s the difference between them? Which are worth the effort? In this guide, I’ll share 20 different types of backlinks in SEO with examples. Additionally, you’ll read some expert tips and tricks to acquire high-quality links and gain better search visibility. Table of Contents What is an SEO backlink? 3 Undeniable Benefits of SEO Backlinks 20 Types of SEO Backlinks Tips for SEO Backlinks What is an SEO backlink? An SEO backlink is a hyperlink from one website to another. They’re also known as inbound, incoming, or external links. Backlinks are an integral part of search engine ranking algorithms, as Google uses them to determine the credibility, authority, and relevance of the website. The more backlinks from authoritative
I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. If you’re a beginner, you’ve at least heard of both strategies and maybe done a bit of research into them. Regardless of your level of experience, you might still be wondering which is a more worthwhile investment for your business. In this post, I’ll discuss all things email marketing vs. SEO, from how marketers currently use both strategies to making them face off in the ring against key marketing goals. Table of Contents A Quick Refresher on Email Marketing and SEO Email Marketing vs. SEO – What are marketers saying? Email Marketing vs. SEO – A Comparison Against Marketing Goals Email Marketing vs. SEO – The Verdict A Quick Refresher on Email Marketing and SEO Email marketing is sending content to a list of subscribers via email, like weekly update newsletters, promotional emails
Let’s say I moved to a new city, and I want to find a great, independently-owned coffee shop. My first stop is likely Google or another search engine. I’ll see several suggestions based on my location, but why do some java joints rank higher than others? Well, that’s all a part of SEO. The coffee shops higher on the list may have better site structure, making it easier for search engine bots to crawl and categorize their pages. Or perhaps they’re targeting the right keywords, like “specialty lattes” or “locally owned.” If you want to understand why your site ranks (or doesn’t) in search, you’ll need to run an SEO report. In this post, you’ll learn the ins and outs of making your own. Table of Contents What is an SEO report? SEO Report Template How to Create an SEO Report SEO Report Best Practices What is an SEO report?
“Core web vitals” — you‘ve probably heard this phrase buzzing in digital marketing. But what are the core web vitals? Picture them as the three pillars supporting your website’s performance. The trifecta includes page speed, responsiveness, and visual stability. Imagine them as your site‘s hospitality team, ensuring everything is fast, friendly, and visually pleasing. If they drop the ball, they’re looking at a potential 32% increase in users saying goodbye. Time doesn’t wait for anyone. But don‘t sweat it. We’ve got your back! This article is all set to be your guide, helping you navigate these digital waters. We‘ll show you how to improve core web vitals, ramp up your website’s performance, and how these little tweaks can significantly impact Google’s search rankings. Keep reading to learn how to build a better, brighter, SEO-enhanced website. What exactly are core web vitals? While it’s instantaneous, online pages load in pieces, which
HubSpot’s monthly blog traffic flattened in 2017, and the culprit was relying on our intuition to determine our audience’s preferences. We pivoted to organic search, which generated most of our traffic and propelled us past the plateau. In this post, we’ll outline the organic strategy that fueled our traffic boost and essential research insight and tips from SEO experts. Download this checklist and save it to your desktop to check-off an SEO tip every time you complete it. 1. Spend as much time on the SERPs as you do in tools. Even though an algorithm dictates a search engine’s results page (SERPs) rankings, the algorithm rewards web publishers that craft the best content on the internet. Because of this, it’s important to understand search intent. To accomplish this, we analyze a keyword’s SERP and determine the problems users are trying to solve when searching for this query. Aja Frost, Director