ESPs
For many email marketers, one email strategy manages to prove itself both effective, but also cringe-worthy at the same time–the email blast. The tips below help internalize your email marketing intentions from the start and ensure that your next email blast will a) get delivered b) convince your recipients to take action. The post What Is an Email Blast? (How to Do It Right) appeared first on SendGrid.
Live chat isn’t a new marketing tool. It’s becoming more and more popular as customers prefer it over other communication channels. Maybe you’re also considering adding it to yours but not quite sure? Nowadays, every small business needs an online presence and time’s precious. This is where live chat comes in to help you serve your customers. But first, what do we mean by live chat and how does it work? What is Live Chat? Live chat is a way of communicating with customers through a messaging widget on your website. It’s like instant messaging that you’re used to on Facebook Messenger, Instagram DMs, WhatsApp, etc. but between a business and website visitors. Live chat is a customer service and marketing communication channel similar to email, but in real-time. People can ask questions and get help in a chat box on your site. Or you could proactively engage them via…
Many small businesses don’t think they “do marketing,” or need to “do marketing.” In fact, around 37% of small businesses in a survey of 500 small businesses don’t have a website to market their products and services. The basis for this line of argument for many of them is that they’re too busy trying to get customers through the door to be bothered about “fancy marketing.” However, marketing is a more effortless and surer way to bring in the business they want. This article will reveal some benefits of digital marketing for small businesses and show that marketing truly matters regardless of the business you run. They believe that customers would inevitably find their way to them since they have a great product or service. But unfortunately, although this strategy might bring some customers (after all, who doesn’t love great products and service?), its results pale compared to what they’ll…
LinkedIn Pages allow users to discover, follow, and find new roles at their favorite businesses. But they’re not just useful for job seekers and professionals. If you own a business, organization, or other institution, you can use LinkedIn Company Pages to connect with your audience and strengthen your brand image. A lot happens on LinkedIn. People post updates, professionals seek new jobs, salespeople pitch prospective customers, and LinkedIn members of all kinds connect, chat, and build relationships. With more than 800 million members, this level of activity comes as no surprise. LinkedIn Company Pages provide a unique way for your organization to stand out from the noise — important noise, but noisy nonetheless. We developed this guide to help you master your LinkedIn Company Page. LinkedIn Company Pages were developed to give your company a home base and reach your audience on the network. If you haven’t built a LinkedIn…
The importance of using a great SEO Chrome extension can’t be overstated. SEO is essential if you want your site to rank on Google, and the right extension can help you automate research and analysis, leading to a more effective SEO strategy. With so many SEO Chrome extensions available, marketers often find themselves spending more time finding a great fit than getting actionable analytics. To help you navigate the crowded world of Chrome extensions, we’ve come up with a list of our favorites for SEO. Best SEO Extensions for Google Chrome 1. MozBar Price: Free; MozBar Premium, free 30-day trial, then paid plans from $99/mo MozBar allows its users to check SEO within their browser using just one click. MozBar provides metrics while viewing any webpage, and allows users to export SERPs into a CRV file and access analytics. Upgrading to MozBar Premium offers functions like analyzing keyword difficulty, page…
When it comes to protecting our planet, every step toward cleaner practices – small and big – counts. So, what if we told you that emailing, as clean and green as it seems, actually has a carbon footprint? We recently wrote about green marketing and the environmental impact our marketing activities have. But what about email specifically? What does the carbon footprint of email look like, and is there any way to reduce it? World Environment Day is just around the corner, and there’s no better time to do an eco-conscious deep dive into the world of email. Let’s explore what contributes to email’s carbon emissions and find ways to help email marketers go green. Table of Contents Email’s carbon footprint What are the main reasons behind email’s carbon footprint? The issue with spam Size matters Servers and network Devices Email Expiration Date: Reducing email’s environmental impact through innovation How…
Use these tips and examples to help you create fun or funny emails that align with your brand and resonate with your recipients. The post How to Write Fun Emails (Plus Funny Email Examples) appeared first on SendGrid.
Find inspiration for your summer email campaigns with these tips and email examples. The post Start Planning Your Summer Email Campaigns appeared first on SendGrid.
Did you know that customer retention has been found to be even more critical to your company’s success than customer acquisition? Frederick Reichheld of Bain & Company found as little as a five percent increase in customer retention can result in an increase in company revenue by 25-95%. In fact, no matter if you’re a team of one or leading a scaling enterprise, you can build customer relationships with your existing audience without the typical costs associated with acquiring new customers. The key is strategic relationship marketing. Especially since, as Adobe learned, returning customers spend more than newer customers. Why? Because existing customers understand the value of your products and services and they’re invested loyally in your brand. If a customer feels satisfied with their interaction with you, they’re more likely to turn to your business for their needs, again and again. “But isn’t all marketing relationships marketing?” Not exactly.…
Outstanding leadership is key to any organization’s success. Without it, a business is prone to low morale and frequent turnover. One way to help yourself grow as a leader is to set actionable, trackable leadership goals. These goals should be focused on addressing your weaknesses and building upon your strengths. Whether you’re a seasoned leader, or you’ve just stepped into your first management role, you should always make a point to improve your leadership skills. If you’re not sure where to start, we’ve put together everything you need to know about setting leadership goals and what goals you should focus on. What are leadership goals? How to Set Leadership Goals Leadership SMART Goals Leadership Goals Examples What are leadership goals? Leadership goals are objectives aspiring leaders set that typically pertain to improvements in communication and fostering healthy relationships — both of which create healthy, happy, and productive work environments. As…