Email campaigns & newsletters

There was a time when paid advertising was king for small businesses. But local TV spots, direct mail, and prominent billboards are now considered costly and difficult to track. Now, traditional advertising has been usurped by email marketing. Its impressive return on investment (ROI) and its ability to amplify other marketing initiatives make it the best channel for businesses at any stage of their growth – including SMBs. Email marketing is easy to implement and deploy, even for beginners. Today, we will walk through the essential tips and strategies every small business marketer should know. Table of Contents Why email marketing is a great tool for SMBs Email marketing is different Main benefits of email marketing for SMBs Steps SMBs should follow to get started with email marketing Building your first email list Designing templates for your email marketing campaigns 11 key email marketing tips for SMBs 6 great email