ESPs
When you’re constantly inundated with social media, news, and emails, every day can seem like a case of information overload – trying to parse what’s important is a challenge. Subscribing to the right email newsletter can deliver the information you need. Done well, an email newsletter with a purpose is like a trusted source helping you cut through the clutter. In this blog post, we provide tips and tricks for creating a newsletter that delivers value to subscribers and include examples of exemplary newsletters, explaining what makes them work. The curation serves to up-level the journalistic quality of your content, which results in two things: Increases the value you provide Improves your authority and credibility in your audience’s eyes When people first start doing email marketing, they often assume they need an email newsletter. However, newsletters are only effective when done well. “It’ll have everything our customers care about, all
If you have a promising idea for an online ecommerce business, it’s important to create an ecommerce business plan to ensure your vision has enough stock to be profitable. Having a business plan for your online store will help you define your target market, establish your monthly and quarterly sales goals, and increase the likelihood of long-term ecommerce success. In this post, we’ll go over what an online store business plan is and how you can create one for your ecommerce startup. Let’s get started. Whether a company operates as a startup or has years of operations and growth under its belt, an ecommerce business plan is essential for evaluating a business and determining areas of improvement. An ecommerce business plan is especially important, with an increasing number of shoppers conducting business online. It’s estimated this number has reached over 2 billion. Having an ecommerce business plan keeps you organized
It’s almost here… Thanks for your interest in our upcoming Consumer Trends Report and its corresponding blog content. if you’ve arrived on this page, we know our content so far has made you eager to see the full report. Check back on this same page on August 1, 2022, for our full report and a free PDF download. We hope you enjoy what we’ve got in store for you! Worried you’ll forget? Click here or below to set a Google Calendar reminder that will notify you when the report is live. We’ll also send this content out in our Marketing Blog Newsletters, so be sure to subscribe to the HubSpot Marketing Blog by clicking the banner below and never miss a beat!
Mapp chosen to integrate customer intelligence at the core of the company’s marketing London, July 6, 2022 – Mapp, the leading provider of insight-led customer experiences, has today announced LloydsPharmacy has selected its insight-led solution to integrate customer intelligence at the heart of its marketing. LloydsPharmacy is a leading community pharmacy and healthcare provider with over 1,400 pharmacies across the UK, mainly in community and health centre locations. With 17,000 colleagues dispensing over 150 million prescription items every year, its main focus is on meeting the needs of its customers. LloydsPharmacy strives to provide customers with exceptional service and healthcare. Now with ramped up online demand, the company wanted to reflect this across all channels. In order to deliver exceptional service for customers across all channels at scale, LloydsPharmacy needed to unify its unconnected data sets and profiles in one safe and secure place. To achieve this the company required
Event promotion is vital to avoid creating a great event with little to no attendance — or even awareness — and to ensure it’s as big of a success as possible. There are fewer things more deflating for a business owner than talking about a recent event they hosted only to realize no one heard about it, especially if they felt like all they did was spread the word. To make sure your event is as successful as it can be, event promotion is just as important as your event planning, if not more so. Using an event management tool to create a solid promotion timeline is one of many effective strategies you can implement right now. From content and email marketing to ads and social media, here are tips, strategies, and seven new ways to kick-start the process of promoting your upcoming event. We’ll also touch on what you
There’s a lot of content out there about productivity – everything from hacks to shortcuts to tips and tricks for how to get more done in less time. But what about those times when you’re bored? Well, there is no shortage of websites to cure your boredom. Here’s a shortlist of the most wonderfully entertaining places to waste time on the internet outside of email and social media. 1. Wordle In early 2022, people’s timelines on social media – particularly Twitter – started filling with green, yellow, and black squares. It seemed like everyone was playing a game called Wordle – a game where you have six chances to guess the five-letter word of the day. It’s the same word for all players, making it a fun way to connect with people around the world. In addition, you can only play it once a day, which builds anticipation and excitement
You’ve started a website for your local business, but with so much competition out there, you may be struggling to make your website more visible online. That lack of visibility could hinder potential customers from finding your company. To improve your visibility in search engine results, local business schema could be the tool you need. By including local business schema in the code of your website, search engines like Google, Bing, and Yahoo will be able to better understand your business and rank it higher in search results. But before you can start implementing local business schema, you need to first learn what it is and how it works. What is local business schema? Local business schema is a kind of structured data markup code that can be added to your business’ website to make it easier for search engines to identify what type of organization you are and the
You can’t knock the power of small business storytelling. From generation to generation, storytelling is the primary way of passing down traditions, beliefs, and important family history. Stories can energize us, empower us, and unite us around a shared cause. If stories are so powerful, then it only makes sense for you to unlock the power of small business storytelling in your marketing. How To Unlock the Power of Small Business Storytelling In our upcoming Constant Contact webinar – 5 Tips to Level Up Your Email Marketing Efforts – we will be exploring different tactics small business owners like you can use to get more out of each email send. Register Now One of those tactics focuses on the words you use in your email campaigns to drive action. It’s pretty common for business owners to get stuck with writer’s block – unable to type a single word because they
In the U.S., only 49% of small businesses invest in search engine optimization (SEO). That means more than half of them are leaving traffic, customers, and revenue on the table by not improving their organic position on Google. When you run a small business, especially one that’s brick and mortar, it can be hard to conceptualize the buyer’s journey to your business. Although word-of-mouth is still a popular form of marketing, it’s not the only way customers will find you. More often than not, they’re using Google searches to research the businesses they plan to buy from long before they make it into a store or the checkout page on a website. This is why it’s important to improve your organic position on Google with SEO. The concept of SEO can sound scary, and there are a lot of opinions out there about whether it’s worth the effort. However, when
Email marketing is one of the marketers’ go-to solutions for promoting businesses online. It’s still one of the most trusted digital marketing channels. In the past few years, communication apps such as Slack, Microsoft Teams, etc., have been coined the term “email killers”. But is this true? Have these communication apps replaced the mighty email? We will explore the challenges faced by email marketers in this article. The short answer is “Nope!” With a projected 4.3 billion email users by 2023, email marketing remains one of the best ways to connect with your customers. With nine out of ten marketers relying on email marketing to distribute content organically, it still holds the title of the top channel for growing small and medium-sized businesses. ROI for email marketing campaigns can go up to 4200%. Email marketers also face an endless cycle of strategizing and executing a marketing campaign. Email marketing is