email strategy & optimization

There was a time when paid advertising was king for small businesses. But local TV spots, direct mail, and prominent billboards are now considered costly and difficult to track. Now, traditional advertising has been usurped by email marketing. Its impressive return on investment (ROI) and its ability to amplify other marketing initiatives make it the best channel for businesses at any stage of their growth – including SMBs. Email marketing is easy to implement and deploy, even for beginners. Today, we will walk through the essential tips and strategies every small business marketer should know. Table of Contents Why email marketing is a great tool for SMBs Email marketing is different Main benefits of email marketing for SMBs Steps SMBs should follow to get started with email marketing Building your first email list Designing templates for your email marketing campaigns 11 key email marketing tips for SMBs 6 great email

When it comes to protecting our planet, every step toward cleaner practices – small and big – counts. So, what if we told you that emailing, as clean and green as it seems, actually has a carbon footprint? We recently wrote about green marketing and the environmental impact our marketing activities have. But what about email specifically? What does the carbon footprint of email look like, and is there any way to reduce it? World Environment Day is just around the corner, and there’s no better time to do an eco-conscious deep dive into the world of email. Let’s explore what contributes to email’s carbon emissions and find ways to help email marketers go green. Table of Contents Email’s carbon footprint What are the main reasons behind email’s carbon footprint? The issue with spam Size matters Servers and network Devices Email Expiration Date: Reducing email’s environmental impact through innovation How…