ESPs
Press releases remain a critical link in the communications chain. According to Cision’s 2021 Global State of the Media Report, 78% of journalists say they prefer press releases and news announcements to other content types. The problem? Writing a press release is simple — writing a good press release is no easy task. In this piece, we’ll break down 14 common bad press release characteristics and offer suggestions to help your team avoid press release mistakes. 14 Rookie Press Release Mistakes to Avoid While there’s no such thing as the “perfect” press release, your team can get closer to the mark by avoiding common errors. Here’s a look at 14 of the most common rookie mistakes — and how to reduce your chance of making them. 1. Forgetting to Add Links Press releases are not just for the press. Releases will likely be published on your website, and your team
Google Sheets offers many data visualization tools within its platform, with one of the most popular ones being the histogram. Read more to learn what exactly a histogram is, what it’s used for, and how to make one on Google Sheets. What is a histogram and what is it used for? A histogram is a graphical representation showing the distribution of data points that have been grouped into specific ranges or categories. Say you have a blog and you have blog posts ranging from 1 to 500 words, 500 to 1,000 words, and 1,000 to 2,000 words. You want to analyze which bucket gets the most organic traffic. You can use a histogram to accomplish this. While a histogram looks like a bar chart, the two are not interchangeable. A histogram displays the frequency distribution of variables within a data set. A bar graph, however, serves as a comparison between
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If you live in the USA, the 4th of July is Independence Day. If you haven’t already, it’s time to fire up the barbeque grill and invite the neighbors over to celebrate. But, before you do that, be sure to send out your 4th of July email campaign. With 4th of July spending traditionally ranging from roughly six to seven billion dollars on food alone, you’ll want to celebrate with your customers with a special 4th of July promotion. But what if you don’t sell food, fireworks, or red, white, and blue things? That’s okay! You can still celebrate with your customers by offering special promotions or discounts, or even just by sending them a holiday greeting that wishes them a happy 4th and keeps your business top of mind. The voice and content of your 4th of July email campaign depend upon your business, your brand, and your customers.…
For a while now, you’ve been spearheading your organization’s content marketing efforts. Your team’s performance has convinced management to adopt the content marketing strategies you’ve suggested. Now, your boss wants you to write and present a content marketing plan, but you’ve never done something like that before. You don’t even know where to start. Fortunately, we’ve curated the best content marketing plans to help you write a concrete plan that’s rooted in data and produces results. But first, we’ll discuss what a marketing plan is and how some of the best marketing plans include strategies that serve their respective businesses. The purpose of a marketing plan is to write down strategies in an organized manner. This will help keep you on track and measure the success of your campaigns. Writing a marketing plan will help you think of each campaign’s mission, buyer personas, budget, tactics, and deliverables. With all of…
Recruiting or hiring the right talent is essential to the growth of any business. However, it’s not always easy to find the right person. Most times, it feels like trying to find a needle in a haystack-like heap of CVs, with each new one looking better than the last. Sorting through these CVs often requires a ton of time and effort — without the guarantee of picking the right candidate. You can make things easier for yourself and increase your chances of picking the right candidate by using job simulations. In this guide, you’ll learn what job simulations mean. We’ll also consider how job simulations can help you, its pros and cons, types, and how to create an excellent job simulation that’ll benefit your company and its employees. Let’s begin! For example, for a secretary position, a job simulation might include typing a dictation or completing forms. A job simulation…
Before you figure out how to get sponsors for an event, the first question you need to ask yourself is: “What kind of event am I holding?” There are two main kinds of nonprofit events. The first is what is known as a “friend maker,” in that the goal isn’t so much about raising money — you may even discover after the fact that you lost money in the short term. A friend maker event is designed to create relationships within the community with a long-range goal of finding donors for your nonprofit or building relationships. The second kind of event (and the one most development teams are interested in organizing) is a fundraiser. The purpose of these events is to raise capital to support the programs and administrative costs that go into carrying out your organization’s mission. For fundraisers to be successful, it’s essential that you secure funding from…
When I graduated college, I didn’t have much prior work experience. However, I had something I believed made up for it — hard and soft skills for a resume. But what are hard or soft skills and how do they impact your professional future? What are Hard Skills and Soft Skills? Don’t let these antonyms fool you — both hard skills and soft skills play a vital role in crafting an optimal job skills section. But although best practice calls for a balance of hard and soft skills in the skills section of your resume, There are differences between soft and hard skills that you need to understand before you hit submit on that application. Some additional examples of hard skills include: Web design Content creation Computer programming Accounting Technical writing A few examples of soft skills are: Collaboration Time-management Conflict resolution Interpersonal skills Self-motivation For instance, examples of soft…
If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, then you could benefit from webinar software. In a blind test run by the team at Business2Community, it was discovered that live webinars got 2.3x the number of registrants than an on-demand video, and had 23% more. In addition, live attendants were also more attentive as participants viewed an average of 80% of the live webinar content. That type of turnout can aid your business in lead generation and more conversions if they’re immersed in what you have to say. To better engage with your audience and meet your marketing objectives, you have to choose the best software to host your webinars. In this post, we’ve listed our favorite webinar software platforms. If you’re in a pinch, we’ve divided them by category for easy research. Best Webinar Software for…
We often hear the terms “leaders” and “managers” used interchangeably. However, there are key differences in how each operates. In this article, we’ll dive into what those differences are and how you can leverage each one within an organization. What’s most interesting is that every leader has likely taken on a managerial role. However, not every manager has been a leader. This is because someone typically steps into a manager role when there’s a need within your organization. Anyone who can meet those needs will succeed as a manager. However, a leader requires a different skill set and can emerge naturally at any point in an organization’s growth – in fact, a leader doesn’t need a title that specifies it. Let’s break down the key differences below. Vision vs. Execution As a leader, you are responsible for setting the vision. This means the ability to see beyond where you currently…