Top Deliverability’s Blog
HubSpot: How Marketers Are Preparing for Google’s Third-Party Cookie Phaseout
- June 13, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released a brilliant blog:
Over the past few years, consumers have become increasingly concerned with how companies use their data. And many feel passionate about protecting their privacy — in fact, HubSpot’s Blog Research found 80% of consumers believe data privacy is a human right. Data security has become a critical component for long-term customer retention and loyalty. So it’s vital brands behave responsibly when it comes to collecting and protecting consumer data. But many marketers have relied on third-party data for years, so the phaseout of Google’s third-party cookie in 2023 will likely cause some concern. Fortunately, it doesn’t have to. Here, let’s explore the effective strategies marketers will implement to ensure they’re still reaching new audiences and connecting with customers even without third-party data. How Marketers are Preparing for Google’s Third-Party Cookie Phaseout 1. Marketers are enhancing or developing their data collection operations and management models. One surefire way to prepare for the
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