ESPs
You can’t knock the power of small business storytelling. From generation to generation, storytelling is the primary way of passing down traditions, beliefs, and important family history. Stories can energize us, empower us, and unite us around a shared cause. If stories are so powerful, then it only makes sense for you to unlock the power of small business storytelling in your marketing. How To Unlock the Power of Small Business Storytelling In our upcoming Constant Contact webinar – 5 Tips to Level Up Your Email Marketing Efforts – we will be exploring different tactics small business owners like you can use to get more out of each email send. Register Now One of those tactics focuses on the words you use in your email campaigns to drive action. It’s pretty common for business owners to get stuck with writer’s block – unable to type a single word because they
In the U.S., only 49% of small businesses invest in search engine optimization (SEO). That means more than half of them are leaving traffic, customers, and revenue on the table by not improving their organic position on Google. When you run a small business, especially one that’s brick and mortar, it can be hard to conceptualize the buyer’s journey to your business. Although word-of-mouth is still a popular form of marketing, it’s not the only way customers will find you. More often than not, they’re using Google searches to research the businesses they plan to buy from long before they make it into a store or the checkout page on a website. This is why it’s important to improve your organic position on Google with SEO. The concept of SEO can sound scary, and there are a lot of opinions out there about whether it’s worth the effort. However, when
Email marketing is one of the marketers’ go-to solutions for promoting businesses online. It’s still one of the most trusted digital marketing channels. In the past few years, communication apps such as Slack, Microsoft Teams, etc., have been coined the term “email killers”. But is this true? Have these communication apps replaced the mighty email? We will explore the challenges faced by email marketers in this article. The short answer is “Nope!” With a projected 4.3 billion email users by 2023, email marketing remains one of the best ways to connect with your customers. With nine out of ten marketers relying on email marketing to distribute content organically, it still holds the title of the top channel for growing small and medium-sized businesses. ROI for email marketing campaigns can go up to 4200%. Email marketers also face an endless cycle of strategizing and executing a marketing campaign. Email marketing is
As cryptocurrency continues to be a hot topic, you may be wondering if your business can benefit from crypto like bitcoin. But what if I told you the biggest opportunity for businesses of any kind is actually related to the technology that underlies bitcoin — blockchain. Blockchain, the public ledger that records all bitcoin transactions, is more than just a fad — it’s changing life as we know it. Don’t believe me? Follow along to learn more about blockchain and how it works, who’s using it, and the future of the technology. Feel free to email, bookmark, or jump to the section that interests you most. What is Blockchain? Blockchain is a ledger system that uses an open, distributed record to keep track of transactions — transactions could mean cryptocurrencies, NFTs, medical information, voting or home records, and more. These transactions get packaged into blocks — all of which get
Although you may have a desired path for your potential consumers to take when they interact with you online, the truth is you have no control over it. Trigger marketing enables you to be at the ready, in whatever way your audience chooses to engage. In this article, we’ll cover all things trigger marketing, including its benefits, example, and the steps to leverage it. What is trigger marketing? The Benefits of Trigger Marketing How to Use Trigger Marketing Trigger Marketing Examples When you hear about marketing automation, you often think of detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm but there’s a flaw in this approach. It starts with the marketer’s timeline rather than the prospect’s. The marketer sits down and defines what information the prospect will consume next, what actions the prospect
With over 200 million daily users, using Twitter right offers you massive benefits as a new or existing business. Just as you would spend a considerable amount of time choosing your business name, Having a good handle is always a plus for marketing on Twitter. It’s also crucial to take time to consider your options before choosing or changing your Twitter handle. This article will show you the do’s and don’ts of choosing a Twitter handle and 25 examples of great Twitter business names. Twitter Name Do’s Do use your full business name. Making your Twitter handle as close to your business name as possible will make it easier for people to recognize you online. Furthermore, whenever you tweet, you promote brand awareness for your business. Do use short names. Another tip is to use a short username. Why? Because it makes it easier to remember and spell for anyone
According to 2021 HubSpot Blog research on social media trends, 77% of social media marketers say social media marketing was somewhat to very effective for their company in 2021. We often talk about the best strategies to use on social media but do you ever wonder about the top mistakes to avoid? In this article, we cover the top ones categorized by platform. Instagram 1. Ignoring new features. Instagram is constantly evolving. Just this year, the social network has announced several big features it’s either testing or fully rolling out, like the Creators Marketplace, supervision tools for teens, pinned posts, Reels up to 90 seconds – and that’s just to name a few. What often happens when the platform rolls out new features is that it will prioritize accounts that use them. For instance, when Reels first launched, the algorithm would prioritize accounts that used them – earning them more
Finding the time to blog is a frequent challenge for many marketers. Marketers often wear many hats and it can be difficult to focus long enough to churn out quality articles when you’re pressed for time. How to blog when you have no time? We spoke with author and marketing expert David Meerman Scotton how to avoid common time management mistakes by developing a routine. No matter what you’ve got on your marketing plate, it won’t get done without proper time management. Learning how to make the most of your time will greatly affect your productivity and overall success as a blogger. Why is blogging time management important? When it comes to creating content, maintaining consistency is key. This is why blogging time management is so important. You may not always feel motivated to create on a regular basis, but establishing a schedule will help you to stay consistent with
Storytelling is an art. Not a process, method, or technique. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery. Sounds like a lot of work, right? It is, and rightfully so because storytelling is a crucial part of the most successful marketing campaigns. It sets vibrant brands apart from simple businesses and loyal consumers from one-time, stop-in shoppers. It’s also the heart of inbound marketing. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt. That’s why we’ve compiled this guide, to help you discover and understand storytelling and weave gorgeous, compelling tales for your audience. Pick up your pen, and let’s dive in. Because storytelling can take so many forms, it can be a challenge to create a good story. Here are
While an eye-catching resume alone probably won’t land you your dream gig, it doesn’t hurt to put a little extra effort into how you present yourself on paper, so we’ve scoured the web for some of the best resume templates to help you stand out in a sea of Times New Roman and crowded copy. The right resume design speaks to your skills and personality and can propel your application to the top of the stack. But finding a cool design that also fits your professional identity can be a major hassle. Applying for jobs is already hard enough. Best Resume Templates Download 12 free, editable resume templates. Best for Creatives These templates emphasize the design, color, and typography skills that creatives need to show. 1. Resume Template with a Photo Background This template from Polish designer Patryk Korycki is perfect for photographers, graphic designers, and other creatives looking to