Top Deliverability’s Blog
London, 1 June 2021 – Mapp, the international provider of insight-led customer experiences, has been nominated as a finalist in the Masterclassing Effective Digital Marketing Awards, alongside The Entertainer, within the ‘Most Effective Data & Analytics Campaign’ category. Mapp and The Entertainer have been nominated for this award due to the incredibly successful partnership between both companies. With the help of Mapp, The Entertainer realigned its online strategy and combined customer data from all touchpoints to develop a richer, more holistic view of its customers, and easily actionable insight-led engagement at scale. The new strategy was created to reduce abandonment and churn, acquire more customers, and extract more revenue from the existing customer base. Since implementing Mapp Cloud, The Entertainer and ELC have achieved phenomenal results including: 138% revenue growth throughout 2020 from their email channel alone 430,000+ unique customers converted in the last 3 months 300M+ dynamic personalization impressions…
London, 28 May 2021 – The Danish retail chain JYSK chose Leadfamly and Mapp for its international expansion and acquisition growth strategy. With more than 3,000 stores globally, across 51 different countries, and with different marketing strategy requirements, JYSK needed a solution that provided them with a “single source of truth.” They required a unified marketing database that worked on a global and local scale. JYSK wanted to not only boost their database numbers, but also enrich those profiles, providing a more granular view of their customers. Customer experience was important for JYSK, and they wanted to create a campaign to engage with their current customers, as well as potential future customers. Prize Party: A Collaboration Between Leadfamly and Mapp To increase customer engagement, JYSK created a Slot Machine campaign with Leadfamly called Prize Party. Customers were invited to sign up using their email address, including opting in to receive…
Why do outstanding customer experiences matter, and what do they look like? Creating an amazing customer experience is what almost every company wants to achieve. However, it is one of the hardest goals in today’s messy and competitive world. Great CX comes in all shapes and sizes and significantly influences the relationship between customers and companies. We’d like to show you our personal top 10 of amazing CX, both online and offline. What is Customer Experience? But first, what is customer experience? Customer Experience (CX) is the sum of all impressions a consumer comes across while interacting with a brand. CX is multi-layered and contains cognitive evaluations, as well as emotional or spiritual elements. Customer experience is future-facing (anticipation) but also stems from experiences and recollections. CX is formed while browsing a store or physical website, while interacting with customer-facing services or while reading reviews about a business. In short:…
Record sales volume: 41% increase year-on-year Huge sales growth driven by high demand for digital marketing and data-driven customer insights San Diego, 26 May 2021 – Mapp, the international provider of insight-led customer experiences, today announced very strong growth in the first quarter of the 2021 fiscal year. The company has achieved a record growth of 41% in new customer acquisition compared to the same period last year and is continuing its successful course. This strengthens Mapp’s position as one of the largest independent marketing cloud solutions for medium-sized companies and large enterprises globally. The second quarter of 2021 is also shaping up to become a successful period for Mapp. April already shows 14% growth in subscription revenue and a double-digit performance increase in new logo bookings. Cost and marketing efficiency are more important than ever for companies. The changes in the market, due to the massive acceleration of digital…
An interview with Michael Diestelberg, Vice President of Product & Marketing at Mapp Michael Diestelberg studied IT and Computer Science at the University of Applied Sciences of Merseburg in Germany. After his studies, he worked for the IT news portal WinFuture.de and the digital marketing agency Aperto, among others. In 2013, Michael joined the web analytics specialist Webtrekk, where he worked in several positions before he was promoted to Vice President, Product & Marketing. After the acquisition of Webtrekk by Mapp, he became VP of Product and Marketing of the entire group. Now that you know a little more about Michael, let’s jump into the interview: Could you shine some light on the recent customer analytics trends and how centralized data intelligence platforms improve their performance? Improved performance hinges on the ability to truly know customers. It’s time to break away from decisions based on gut-feeling and traditional campaign thinking. Marketing teams have a…
San Diego/London, 20 May 2021 – Air Charter Service (ACS) chose Mapp Cloud to implement its business communication on a global scale. Mapp Cloud is the marketing platform of Mapp, the international provider of insight-led customer experience. Air Charter Service is a global air charter company with 27 offices worldwide, 35 localized websites, over 200 brokers, 8 core divisions and in 8 languages. ACS provides commercial aircraft, cargo, and private jet charter solutions. The company specializes in tailor-made air charter solutions for any request, ranging from flying Premier League football teams to transporting outsized loads of cargo and organizing VIP trips. ACS continues to grow and now generates revenue of more than a billion dollars, arranging over 23,000 full charter flights per year. The mission is simple: to deliver service beyond expectations. Since the outbreak of COVID-19, ACS has seen a huge increase in demand for their services. The areas…
San Diego/London, May 18, 2021 – Mapp, international provider of insight-led customer experience, announced the appointment of Ricardas Montvila as Vice President Global Strategy today. In his new position, Ricardas is responsible for the company’s international Go-to-Market and Product Strategy. As a marketing expert with a proven track record, he will oversee Global Pre-Sales and Corporate Development & Research. As Vice President Global Strategy, Ricardas Montvila’s new responsibilities include the creation and alignment of strategic sales and marketing plans, including the development of segments and applications as well as the implementation of new ideas and processes. He now also has responsibility for internal knowledge management and consulting and works closely with the international New Business, Customer Success, Marketing and Product Management teams to develop successful outreach strategies, market positioning and product vision. Ricardas Montvila has been working within the industry for over ten years and is a specialist in data-driven…
San Diego, 11 May 2021 – Mapp, the international provider of insight-led customer experience, has enhanced its marketing platform Mapp Cloud by integrating direct mail for tailored print campaigns into its cross-channel offering. Mapp’s newly released Spring Product Update includes a total of 15 new functionalities for their cross-channel marketing module, Mapp Engage, and customer analytics module, Mapp Intelligence. Marketers can now use Mapp Cloud to integrate direct mail, in all common formats, into their marketing mix. In addition, new data feeds enable the automatic import and simultaneous transformation of data from external sources, so that they are available for the personalization and automation in campaigns. Thanks to artificial intelligence, forecasts can now be created to know about the future development of crucial KPIs. This allows marketers to optimize their activities if the goals they set out are not met. Michael Diestelberg, VP Product & Marketing at Mapp, comments: “As…
Our Spring Product Update includes 15 new functionalities and improvements for Mapp Cloud – including the integration of direct mail for print campaigns, data feeds that enable automatic imports, and forecasting to help you make the best business decisions. Keep reading to find out the highlights of this quarter’s release! You’ve got (direct) mail! Marketers can now step up their cross-channel marketing game with Mapp’s newest channel integration: Direct Mail. Direct mail connects online and offline marketing activities and effectively leverages touchpoints in the customer journey. Expand your cross-channel reach and boost engagement! Print integration allows marketers to complement their digital engagement strategy with physical marketing communications, such as letters, postcards, and flyers, sent via a broad European postal delivery network.This integration is based on a partnership with optilyz, Europe’s leading programmatic print solution. Here’s how you could implement direct mail: Customer reactivation: After a period of inactivity, reach out…
Thursday June 17, 10-10.30am (GMT) With the baby and kids products market valued at around $158bn worldwide, and with a further 20% growth expected by 2024, marketing to little ones and their parents is certainly not child’s play. Join this session where our marketing experts will cover: A deep dive on marketing to parents, with helpful tips and tricks How to create a customer experience that really resonates with parents How to create a personalised experience at scale Featuring: Patrick Guidi, Sales Director at Mapp Aria Rabet, Pre-Sales Consultant at Mapp We will also delve into some of Mapp’s client success stories including The Entertainer, Ella’s Kitchen, Argos and more, all of which have grown hugely in recent years. The event is a quickfire interactive session including gamification and a prize draw for a lucky winner at the end of the session. P.S. All attendees will receive a £10…