Loyalty

Tra i pilastri delle strategie di Customer Relationship Management (CRM) e digital marketing, il Customer Lifetime Value (CLV) è uno dei più importanti. Esso, infatti, rappresenta il valore economico di un cliente, lungo tutto il corso del suo rapporto con un’azienda o un brand. Approfondiamone quindi significato e applicazioni, scoprendo in che modo può portare a risultati di successo se applicato alla Marketing Automation. Significato e applicazioni del Customer Lifetime Value (CLV) Il Customer Lifetime Value è una metrica cruciale nel campo del CRM che indica il contributo finanziario di un cliente all’azienda per l’intera durata della sua relazione. Questo valore dipende da diversi fattori, tra cui la frequenza degli acquisti, il valore medio di ogni scontrino e, appunto, la durata della relazione. La formula base del CLV è CLV = (AOC x AOV) x LT dove AOC è la frequenza degli acquisti, AOV è il valore medio di ogni

The path has led us here For over 20 years, we have been helping companies design and manage customer-centric strategies. We have developed our product from a “simple” Email Service Provider to a Multichannel Marketing Platform, by adding, over time, direct channels (SMS, push notifications, Websites) and business systems used every day (social networks, CRMs, e-Commerce and many others).The idea behind these innovations was to create the best possible experience for end users by charting a brand-consumer journey consisting of measurable and effective touchpoints.In other words, our work has always been focused on designing, developing and implementing customer journeys. MagNews, today So far, the voyage has been long and complex, but also immensely rewarding and fulfilling.Today, we are giving MagNews a new design by following a vertical approach to building the customer journey.The first step is based on two fundamental concepts:communication campaigns become Journeys, or “containers” that hold all the assets, the…

The corporate version of the messaging app we’ve all come to know and love.The user version was first created in 2009 while the business version was released for Android at the beginning of 2018. To date, it is compatible with almost all operating systems. Reasons for using Whatsapp for Business Let’s have a look at the numbers to best understand why companies see Whatsapp as an extremely productive channel.Over 2 and a half billion users worldwide32 million Italian users alone (eMarketer)A penetration of over 50% in the Italian marketThe main advantage of using Whatsapp for Business is the possibility of conducting a direct conversation with your users by leveraging that space considered somewhere between an email and a phone call due to the immediacy of the channel.What is the preferred channel of users for interacting with a Brand? Find out in our Digital Contact Strategy Guide Additionally, users adopt it as their main means of daily communication: from one-to-one chats, group chats and…