Top Deliverability’s Blog
London, Milan, 23 March 2021 – Prénatal, the leading international specialist in products for new mothers, babies and children, has chosen Mapp as its supplier to monitor, personalise and maximise its marketing in order to improve the relationship with its customers on all touchpoints. The decision to use Mapp Cloud, a digital marketing suite that combines real-time customer insights and multi-channel marketing automation, was as a result of the platform’s ease of use and its completeness in terms of functionality. This is especially relevant for activating automatic, personalised marketing campaigns on multiple channels, thanks to customer insights generated by analysis of Prénatal’s own data, without depending on other suppliers. The use of first-party data will make it easy to recreate the unique customer view, i.e. the integration, visualisation and ability to use all data and events relating to customers’ browsing behaviour and preferences to personalise their contact and purchase experience.…
When the pandemic hit, millions of employees were forced to work from home, causing many potential problems for businesses and the people themselves. How are we going to communicate? Can we work as effectively? In just a few weeks, countless people around the world had installed applications like Zoom, Microsoft Teams and Google Hangouts, to aid them in working from home and staying in touch with colleagues and friends. Now, virtual meetings have become the new norm in business, and it’s fair to say we all have our favourite video conferencing platform – but which one takes the reign as the most popular, and what does it look like worldwide? Taking market share percentages from global search volume – we have mapped out the most popular video conferencing platforms in every country around the world, comparing the following platforms: Skype Slack Google Meet Zoom Meetings Microsoft Teams Google Hangouts Houseparty…
(Copied and lightly edited from a Facebook post) It occurred to me as I was commenting elsewhere that there is a lot of confusion about domains / subdomains and where they’re used in emails.I get confused when people talk about ‘domain reputation’ because I have at least 4 distinct places where domains show up in an email that heavily influence delivery. But a lot of other folks talk about domain reputation as a single thing. I can never work out which place they’re talking about and thus find it difficult to comment on the domain reputation. Domain Types: SPF domainDKIM domainVisible From domainURL / Image hosting domains SPF is the Envelope From / Return Path / Bounce domain / 5321.from. The end user does not see this domain unless they go look for it. It is the domain that is checked by SPF and the one that must match the…
Top award for intelligent detection of data and campaign anomalies in real time Automated monitoring and management of website performance metrics and campaign KPIs using artificial intelligence London, 17 March 2021 – Mapp, the international provider of insight-led customer engagement, has been awarded a Gold Stevie Award® in Germany. The judging panel gave Mapp the award in recognition of its innovative intelligent detection of data anomalies for websites (“Smart Alerts”) as well as campaign anomalies (“Smart Notifications”). Both functionalities are an integral part of the company’s customer intelligence solution, Mapp Intelligence which sits at the core of the modular marketing platform Mapp Cloud. The award is in the category “Business Technology Solution – Business or Competitor Analysis Solutions”. The award ceremony will take place virtually on 20 May 2021. Both alerts work automatically based on the available data. The Smart Alerts are AI-supported notifications for the early detection of data…
Whether you’re a retail store owner, blogger/media professional, or educator, you may have been advised to try email marketing. It’s good advice. Email marketing ROI continues to rise, securing you $44 for every dollar you spend on your email campaign. If you’re on the fence about newsletters, don’t be. Newsletters don’t have to be boring or annoying. When done right, newsletters are a super effective way of building an audience and connecting with your existing readers – whether you’re a new or established business owner or influencer. How do you know if you’re doing it right? We’ll share with you the best tips and examples right here. Where to Get Newsletter Ideas From First, learn about your audience or customer. What problems are they tackling? What are their goals? If you’re running a finance blog geared towards millennials in the U.S., your audience might be concerned about student loans. If…
Update: See our latest deliverability test from Oct 2021 here. For those who were eagerly awaiting this moment, I can announce that our latest deliverability results are finally here! Making this our seventh email deliverability test to date. Of course, this round wasn’t without surprises. In fact, as you’ll see, there were quite a few movements in the charts. If you’d like to make a comparison between this test and the previous one, check out our test from September 2020. For those of you who are coming across our tests for the first time, this is something we started doing back in August 2017 in order to monitor the deliverability rates of the world’s most popular email marketing services. The number of providers we look at has increased slightly since then; this round we included a total of 15 different email services, three more than the last round. The providers…
Kickbox interviewed a bunch of us to find out what methods of opt-in we recommend. Go check it out. What’s your favourite method of opt-in?
The number of valid DMARC policies observed in the DNS increased by 42.9% over the course of 2020, to a total of 2.7 million, based on analysis of data supplied by Farsight Security. While this represents robust growth in DMARC adoption, it is significantly lower than the 250% to 300% observed over the previous few […]
The number of valid DMARC policies observed in the DNS increased by 42.9% over the course of 2020, to a total of 2.7 million, based on analysis of data supplied by Farsight Security. While this represents robust growth in DMARC adoption, it is significantly lower than the 250% to 300% observed over the previous few […]
I regularly see folks asking how to fix their Gmail delivery. This is a perennial question (see my 2019 post and the discussions from various industry experts in the comments). Since that discussion I haven’t seen as much complaining about problems. There are steps that work to get delivery fixed at Gmail. Verify that your mail is actually going to bulk. I had one client that had a bad / medium reputation at Google, but their mail was actually inboxing for the most part. We spent a lot of time trying to fix the reputation without success but it didn’t matter as they were reaching the folks they needed to reach. Cut way back on your mail to google. Stop sending to anyone who is currently receiving the mail in their bulk folder. About the only way to know who’s getting mail in bulk is to focus on those folks who…