Top Deliverability’s Blog
Gift shopping is really tough. (Especially for your mom. “No honey, I really don’t want you spending money on me,” is just about the least helpful gift guidance you’ll ever receive.) One survey found more than eight out of 10 people say holiday gift giving is a source of stress. Gift giving is one of the main factors that leads people to rate the holidays as more stressful than getting caught committing a minor crime. That’s right: We’d rather get busted for jaywalking or vandalism than deal with buying gifts. All that is to say: It would be a great service for you or your clients’ customers if you could point them toward perfect gifts for everyone on their list. And from your perspective… it’s quite a lucrative service, too. Holiday gift guides are the answer. Gift guides are curated groups of products that would make excellent presents for different…
By Marcel Becker, Director Product ManagementWhen our customers’ favorite brands send them an email, it should be a great experience. Email should no longer come in the form of a flyer – static, boring and stale – but rather, an interactive and dynamic way for consumers to do what they want and need to do as quickly and conveniently as possible.We are now proud to announce the launch of AMP for Email in Yahoo Mail – an email experience that is only the best for our customers.It will deliver on that promise as it will allow our users to get things done within the inbox, making email truly actionable without the need to click links and navigate or sign into other websites or apps on the web or mobile devices.While we currently limit AMP support to Yahoo Mail on the web, we are excited to share our learnings to make…
At tomorrow’s #ltdelivery session we’ll continue talking about session: Maintaining and warming up reputations. Invitations are going out end of the day (Dublin) today. Want to join dozens of your colleagues talking about Reputation? Sign up on our #ltdelivery page.
The next #letstalkdelivery session is Wednesday September 16 at 5pm. Invites went out today so if you signed up for our mailing list, you have the invite in your inbox. OK, if you’re on gmail it went to the promotions tab, but that’s OK, I’m promoting our call. Check out our schedule and sign up for our mailing list so you don’t miss the next session at our #letstalkdelivery webpage.
Quick question: how much is each subscriber on your email list worth to your business? Email marketing campaigns are vital for spreading brand awareness, boosting conversions, and fostering customer loyalty, but many store owners don’t actually know how much real dollar value their subscribers bring. It’s essential for eCommerce entrepreneurs to comprehend the actual value per email subscriber to determine if the money they are funneling into campaigns is worth what they are getting in return. A deep understanding of your email subscriber value also helps you budget your campaigns, identify successful strategy elements, and quantify your marketing efforts. What subscriber value tells you Calculating the value of each subscriber helps you run a number of other important calculations for determining the efficacy of your email campaigns. Campaign ROI. Identifying your return on investment (ROI) on specific campaigns is important for budgeting your email marketing dollars. By understanding how much each subscriber is worth, you can determine…
Like a lot of email marketers, you probably spend a majority of your time writing broadcast emails. You focus on promoting sales, announcing new products, sending out coupons, and getting the word out about upcoming events. And after you send those broadcast emails, you likely keep a close eye on your open rate. After all, the content of your messages doesn’t matter if no one opens them. But the emails your subscribers are most likely to open and consume aren’t promotional ones. They’re far more concerned with their transactions—the purchases they’ve already made with your store. 64 percent of customers consider transactional emails (like shipping confirmations) the most valuable messages they receive, according to Litmus. One Experian study found transaction emails, like shipping and order confirmations, achieve significantly higher open and click rates than promotional emails. They also drive substantially more revenue per email. Our numbers show a similar pattern. Transactional emails see almost five times the open rate of broadcast…
Email marketing coupons are a ubiquitous part of the shopping experience, especially in the United States. According to RetailMeNot, 96 percent of Americans use coupons. They’re great for both attracting and retaining customers. According to SimplyCodes’ coupon statistics page, 91 percent of coupon users say they’ll revisit a retailer after using a coupon and 57 percent say they wouldn’t have made a purchase without the coupon first. Email marketing coupons are great for both attracting and retaining customers. Furthermore, 82 percent of people are more likely to continue using a retailer that offers consistent deals. Email is a big part of how we receive and consume coupons. Data shows that 93 percent of subscribers are likely to use coupons they receive via email, 40 percent share email deals with their friends, and 70 percent say they used a coupon from an email in the past week. Email is a big part of how we receive and consume coupons.…
By Marcel Becker, Director ProductIn these unprecedented times email is one of the crucial tools used by people, companies, organizations, and governments to stay connected, share updates, and provide critical information. Unfortunately, criminals are exploiting consumers’ uncertainty during this pandemic and leveraging email as a tool for malicious attacks.One especially pervasive method we’ve seen bad actors use lately is phishing. Criminals are sending communications from email addresses that appear to come from trusted domains – particularly government and health organizations. Determined malicious actors can readily spoof the identities of those organizations, particularly the ones which the public relies upon as a trusted source of information. The consequences of these attacks can be damaging, from identity fraud to theft.As a 15-year member of the Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG), we believe that just like solving the pandemic crisis itself requires collaboration and cooperation, we need to work together…
By Lili Crowley, Lead PostmasterIf you are sending a lot of mails to us, you probably already have noticed that our MTA calls itself something else: Atlas. That’s just us rolling out updated technology. How you deliver mail or what you should expect will not change. If you see anything weird, please reach out to our team at https://postmaster.verizonmedia.com.
For the 5th time in succession since it appeared for the first time, Contactlab has been included as a global “Representative Vendor” in the 2020 edition of Gartner’s Market Guide for Email Marketing, the key reference point for marketers looking to choose a partner to create and optimise their email campaigns as part of a broader multichannel marketing programs. Our organisation is deemed as being a mid-level solution which offers extremely strong functionality for medium and large-scale companies. What is Gartner’s Market Guide? It is a tool through which Gartner discusses current market definition, its rapid evolution and its dynamics, examining trends and major players where marketers can go to execute or optimize their email campaigns. In particular, Gartner’s Market Guide for Email Marketing explores the global landscape of email marketing provider covering everything from small and midsize businesses (SMBs) to enterprise customers. This marketing channel has…