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The path has led us here For over 20 years, we have been helping companies design and manage customer-centric strategies. We have developed our product from a “simple” Email Service Provider to a Multichannel Marketing Platform, by adding, over time, direct channels (SMS, push notifications, Websites) and business systems used every day (social networks, CRMs, e-Commerce and many others).The idea behind these innovations was to create the best possible experience for end users by charting a brand-consumer journey consisting of measurable and effective touchpoints.In other words, our work has always been focused on designing, developing and implementing customer journeys. MagNews, today So far, the voyage has been long and complex, but also immensely rewarding and fulfilling.Today, we are giving MagNews a new design by following a vertical approach to building the customer journey.The first step is based on two fundamental concepts:communication campaigns become Journeys, or “containers” that hold all the assets, the…
The wide range of systems available in today’s world means that integration is a necessity because every company uses different software in their day-to-day business, depending on their target sector.Management, logistics, inventory, production, distribution, sales, monitoring, marketing… to name a few Integrating company systems multiplies their value With this idea in mind, we made sure that MagNews, our customer journey platform, could connect and synchronize with external databases, CRMs, e-Commerce platforms, CMS, and other external applications.That’s because we understand that managing communications is part of a bigger picture: behind each email address, there’s a contact and there’s demographic and behavioral data, all of which can be aggregated to create a real, in-depth profiles.From this perspective, we quickly realized that connecting MagNews to other business management systems was crucial. As a result, we created MagNews connectors: apps, plug-ins, and add-ons that both enrich the platform’s offerings and also allow unified information management.A true control center for your company strategy.Today, we want to give you some…
Let’s refresh your memory We’ve already addressed the topic of the Customer Journey in a previous article. In short, it is a series of touchpoints that make up the journey from user, to unknown, and finally, to ambassador. The combination of these moments of contact forms the journey, on one hand and, on the other, creates a brand-customer relationship that, in the best-case scenario, will ultimately lead to customer loyalty. How do we map these touchpoints? The advantages of mapping the Customer Journey Mapping the journey is important in order to understand the path that the user will take and, therefore, to optimize interactions that can drive profits. Using the term “profit” in this case seems one-sided: the company earns a profit from the customer. In reality, we are dealing with a win-win situation: customers also benefit from this “mapping” because they receive a more profiled and personalized offer, which enhances the customer experience.We have already subdivided the main touchpoints of the Customer Journey into traditional, digital and external. Let’s briefly…
Push Notifications: what are they? Push Notifications are a very effective tool for creating engagement and value for customers. These notifications take the form of a message that pops up on a mobile device, which are sent by an app installed on the smartphone even if that app isn’t currently running. Push notifications can be used for a variety of goals, like sending news, information, or telling users about special promotions. The immediacy of this form of messaging is very popular, and it creates a preferential channel between the brand and the smartphone owner. How to use Push Notifications The most common uses of these notifications are:Transactional: to confirm registration or that a product has been shipped;Informational: to share special offers;Social: notifications about interactions;News: to send out news and updates;Targeted: notifications about particular areas of interest;Personalized: using the data available about each user. Transactional Informational Social News How to improve…