GoDaddy: Why people unsubscribe from your email list—and why it’s not always a bad thing

GoDaddy just issued another brilliant post:

People are going to unsubscribe from your email list. It’s sad, but it’s guaranteed to happen.  No matter how great your email marketing is, you’re not going to retain 100 percent of your subscribers. Studies have placed the average unsubscribe rate between 0.19 percent and 0.52 percent per email sent. That means if you have a 2,000-person list, with every email you send, you’ll lose an average of about four to 10 subscribers. So if you send eight emails a month, the numbers say you’ll be dropping at least 30 subscribers—and maybe even closer to 80. That feels disheartening. But… it’s not necessarily all bad news. Obviously you don’t want to hemorrhage the subscribers you worked so hard to get, but not all subscribers are equally valuable. In fact, some of them might even be having a negative effect on your email marketing efforts. So as counterintuitive as it sounds, it’s not always a…

Read more: Why people unsubscribe from your email list—and why it’s not always a bad thing

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