Top Deliverability’s Blog
An interview with Michael Diestelberg, Vice President of Product & Marketing at Mapp Michael Diestelberg studied IT and Computer Science at the University of Applied Sciences of Merseburg in Germany. After his studies, he worked for the IT news portal WinFuture.de and the digital marketing agency Aperto, among others. In 2013, Michael joined the web analytics specialist Webtrekk, where he worked in several positions before he was promoted to Vice President, Product & Marketing. After the acquisition of Webtrekk by Mapp, he became VP of Product and Marketing of the entire group. Now that you know a little more about Michael, let’s jump into the interview: Could you shine some light on the recent customer analytics trends and how centralized data intelligence platforms improve their performance? Improved performance hinges on the ability to truly know customers. It’s time to break away from decisions based on gut-feeling and traditional campaign thinking. Marketing teams have a…
San Diego/London, 20 May 2021 – Air Charter Service (ACS) chose Mapp Cloud to implement its business communication on a global scale. Mapp Cloud is the marketing platform of Mapp, the international provider of insight-led customer experience. Air Charter Service is a global air charter company with 27 offices worldwide, 35 localized websites, over 200 brokers, 8 core divisions and in 8 languages. ACS provides commercial aircraft, cargo, and private jet charter solutions. The company specializes in tailor-made air charter solutions for any request, ranging from flying Premier League football teams to transporting outsized loads of cargo and organizing VIP trips. ACS continues to grow and now generates revenue of more than a billion dollars, arranging over 23,000 full charter flights per year. The mission is simple: to deliver service beyond expectations. Since the outbreak of COVID-19, ACS has seen a huge increase in demand for their services. The areas…
San Diego/London, May 18, 2021 – Mapp, international provider of insight-led customer experience, announced the appointment of Ricardas Montvila as Vice President Global Strategy today. In his new position, Ricardas is responsible for the company’s international Go-to-Market and Product Strategy. As a marketing expert with a proven track record, he will oversee Global Pre-Sales and Corporate Development & Research. As Vice President Global Strategy, Ricardas Montvila’s new responsibilities include the creation and alignment of strategic sales and marketing plans, including the development of segments and applications as well as the implementation of new ideas and processes. He now also has responsibility for internal knowledge management and consulting and works closely with the international New Business, Customer Success, Marketing and Product Management teams to develop successful outreach strategies, market positioning and product vision. Ricardas Montvila has been working within the industry for over ten years and is a specialist in data-driven…
San Diego, 11 May 2021 – Mapp, the international provider of insight-led customer experience, has enhanced its marketing platform Mapp Cloud by integrating direct mail for tailored print campaigns into its cross-channel offering. Mapp’s newly released Spring Product Update includes a total of 15 new functionalities for their cross-channel marketing module, Mapp Engage, and customer analytics module, Mapp Intelligence. Marketers can now use Mapp Cloud to integrate direct mail, in all common formats, into their marketing mix. In addition, new data feeds enable the automatic import and simultaneous transformation of data from external sources, so that they are available for the personalization and automation in campaigns. Thanks to artificial intelligence, forecasts can now be created to know about the future development of crucial KPIs. This allows marketers to optimize their activities if the goals they set out are not met. Michael Diestelberg, VP Product & Marketing at Mapp, comments: “As…
Our Spring Product Update includes 15 new functionalities and improvements for Mapp Cloud – including the integration of direct mail for print campaigns, data feeds that enable automatic imports, and forecasting to help you make the best business decisions. Keep reading to find out the highlights of this quarter’s release! You’ve got (direct) mail! Marketers can now step up their cross-channel marketing game with Mapp’s newest channel integration: Direct Mail. Direct mail connects online and offline marketing activities and effectively leverages touchpoints in the customer journey. Expand your cross-channel reach and boost engagement! Print integration allows marketers to complement their digital engagement strategy with physical marketing communications, such as letters, postcards, and flyers, sent via a broad European postal delivery network.This integration is based on a partnership with optilyz, Europe’s leading programmatic print solution. Here’s how you could implement direct mail: Customer reactivation: After a period of inactivity, reach out…
Thursday June 17, 10-10.30am (GMT) With the baby and kids products market valued at around $158bn worldwide, and with a further 20% growth expected by 2024, marketing to little ones and their parents is certainly not child’s play. Join this session where our marketing experts will cover: A deep dive on marketing to parents, with helpful tips and tricks How to create a customer experience that really resonates with parents How to create a personalised experience at scale Featuring: Patrick Guidi, Sales Director at Mapp Aria Rabet, Pre-Sales Consultant at Mapp We will also delve into some of Mapp’s client success stories including The Entertainer, Ella’s Kitchen, Argos and more, all of which have grown hugely in recent years. The event is a quickfire interactive session including gamification and a prize draw for a lucky winner at the end of the session. P.S. All attendees will receive a £10…
Forrester recently published The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), Q3 2021, and Mapp was nominated a Strong Performer, achieving the best scores in 13 categories out of 22, including Artificial Intelligence. Read Mapp’s forecast for a deep-dive on what the future of cross-channel campaign marketing will look like and how artificial intelligence is the present and future of multichannel marketing platforms. We all crave human interaction, especially in times of COVID-19. Most activities are limited to home or online, which accounts for any sort of consumption too. But who doesn’t miss being recognized by your favorite barista and being greeted with “the regular?” You want people to know your favorite things, to be acknowledged. In today’s world, this applies to online just as much as to a physical store experience. Places that know your name are the ones that you’ll more likely feel loyal towards. And that is exactly what customer loyalty is:…
Thursday June 10th, 10am (GMT) As a Mapp customer, you are our most valued asset! That’s why we want to help you get the most out of Mapp Cloud. This interactive session will focus on you, and how together with Mapp, we can achieve much more. Join this webinar to hear all about: Proven strategies and potential ROI Uplifts that can be achieved and how A strategic deep-dive into programmes The CSM role – how they can help you to achieve your goals and much more Speakers: Patrick Guidi, UK Sales Director Joshua Beale, Principal Account Director Nick Morgan, Director of Customer Success Sign-up below! The post Customer Webinar: How to supercharge your strategy and get the most out of Mapp Cloud appeared first on Mapp Cloud.
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As a marketer, you’ve almost certainly had to deal with integrations between different tools within your MarTech stack, some more complex than others. You’ve probably also experienced delays on important projects due to integrations that took too long or were not flexible enough to allow an agile use-case development roadmap. This can be so frustrating. But that’s not all. Next time you embark on a project involving system integrations, you might be afraid of having another bad experience and risk focusing on the wrong thing: placing too much importance on integrating data, when your goal is to devise marketing strategies that the tools themselves should solve. What options do you have to tackle this dilemma? In this blog post we’ll answer this question, starting from the assumption that a customer engagement tool should: Be easy to use, marketer-oriented, and not require specific technical skills Not be distracting; the marketer should…