Integration
The wide range of systems available in today’s world means that integration is a necessity because every company uses different software in their day-to-day business, depending on their target sector.Management, logistics, inventory, production, distribution, sales, monitoring, marketing… to name a few Integrating company systems multiplies their value With this idea in mind, we made sure that MagNews, our customer journey platform, could connect and synchronize with external databases, CRMs, e-Commerce platforms, CMS, and other external applications.That’s because we understand that managing communications is part of a bigger picture: behind each email address, there’s a contact and there’s demographic and behavioral data, all of which can be aggregated to create a real, in-depth profiles.From this perspective, we quickly realized that connecting MagNews to other business management systems was crucial. As a result, we created MagNews connectors: apps, plug-ins, and add-ons that both enrich the platform’s offerings and also allow unified information management.A true control center for your company strategy.Today, we want to give you some…
The corporate version of the messaging app we’ve all come to know and love.The user version was first created in 2009 while the business version was released for Android at the beginning of 2018. To date, it is compatible with almost all operating systems. Reasons for using Whatsapp for Business Let’s have a look at the numbers to best understand why companies see Whatsapp as an extremely productive channel.Over 2 and a half billion users worldwide32 million Italian users alone (eMarketer)A penetration of over 50% in the Italian marketThe main advantage of using Whatsapp for Business is the possibility of conducting a direct conversation with your users by leveraging that space considered somewhere between an email and a phone call due to the immediacy of the channel.What is the preferred channel of users for interacting with a Brand? Find out in our Digital Contact Strategy Guide Additionally, users adopt it as their main means of daily communication: from one-to-one chats, group chats and…