MagNews: MagNews renews itself and introduces the Customer Journey Platform

MagNews just posted a interesting blog:

The path has led us here For over 20 years, we have been helping companies design and manage customer-centric strategies. We have developed our product from a “simple” Email Service Provider to a Multichannel Marketing Platform, by adding, over time, direct channels (SMS, push notifications, Websites) and business systems used every day (social networks, CRMs, e-Commerce and many others).The idea behind these innovations was to create the best possible experience for end users by charting a brand-consumer journey consisting of measurable and effective touchpoints.In other words, our work has always been focused on designing, developing and implementing customer journeys. MagNews, today So far, the voyage has been long and complex, but also immensely rewarding and fulfilling.Today, we are giving MagNews a new design by following a vertical approach to building the customer journey.The first step is based on two fundamental concepts:communication campaigns become Journeys, or “containers” that hold all the assets, the…

Read the original here: MagNews renews itself and introduces the Customer Journey Platform

P.S. Do you need help with MagNews? check our Email Service Provider Handbook or Ask for a Consultation