Top Deliverability’s Blog
HubSpot: 10 Ways to Monetize a Podcast (+ Examples)
- September 6, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just posted another insightful blog:
82% of marketers planned to continue investing the same amount or increase their investments in podcasts and other audio content for 2022. This means that all marketers, from those just getting started to those with established shows, are likely looking for ways to monetize their content. In this post, we’ll cover 10 strategies that will help you monetize your podcasts and achieve high ROI. How to Monetize a Podcast 1. Find sponsorship deals. Finding sponsorship deals involves finding brands or businesses that want to take advantage of your listenership and giving them space and time to run an ad on your show. Costs depend on the advertiser and your show statistics, but the average cost is $10 to $50 CPM (cost per thousand impressions), and higher prices go to shows with higher listenership. Dax Shepherd, the host of Armchair Expert, uses this strategy and features ads from sponsors in his show. Some ads
Read more from the original source: 10 Ways to Monetize a Podcast (+ Examples)
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