Litmus: The Litmus Team’s Favorite Emails of August 2022

Litmus just issued a new brilliant story:

With summer drawing to a conclusion (unfortunately) brands are gearing up for the last quarter of 2022, which includes the busiest and most anticipated time of the year… the holidays! But just because email marketers are busy preparing all things festive, it doesn’t mean they haven’t been sending some dynamic summer emails! Check out the Litmus team’s favorite emails from August—including the simplest, yet very effective plain text email you’ve ever seen, brightly colored footwear, and even an email all about toilet paper. Who Gives A Crap All Birds Drizly Atlassian Stonly Automic Gold Keep Calm & Cook On Kelly Paszamant, Director of Demand Generation Who Gives A Crap Subject Line: How to store 48 rolls of toilet paper Preview Text: A very comprehensive guide (if we do say so ourselves) Kelly says: What stands out is the humor and creativity focused on an otherwise mundane topic. It’s toilet paper—we

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