Mapp
Tracker blocking rates are as high as 26%, and ad blockers show an overall global rate of up to 43%. We see the highest rates on tech-focused pages simply because those users are more aware of the functionality and impact of tracking and third-party cookies. And of course, all industries are affected by this trend. This blog shows three alternatives to conventional tracking to significantly improve data quality and reliability while being fully GDPR-compliant. How Traditional Tracking Works Don’t worry: we know you’re aware of conventional tracking. But let’s refresh your memory, to better understand the difficulties and where we see the old system struggling. Ever since web tracking was established, it has worked in a very similar matter. When a page is loaded, an invisible pixel (yes, an actual image pixel) implemented on the page requests the server to be loaded – indicating that the page has been
At the height of the pandemic in 2020, global retail sales fell by 2.9%. A year later, it bounced back to 9.7% growth. Yet global retail sales will see reduced growth this year as customers significantly cut back on purchases to cope with the cost-of-living crisis. Brands now risk having fewer sales, increased churn, and lower revenue. Deal-seeking customer behavior is soaring as shoppers turn to alternative brands for deals and discounts. In fact, Amazon Prime Day has customers purchase over 300 million items (largely essentials) – the highest ever recorded. With talks of a potential second Prime Day later this year, businesses now face an even more challenging Golden Quarter. It’s a sensitive time for shoppers and a crucial period for businesses. Customers will remember how brands adjusted their marketing models in response to the crisis. To help you get this right in time for the Golden Quarter, we’ve
Customer loyalty probably isn’t at the front of your mind when you’re running marketing campaigns to try to capitalize on industry peaks – but it should be! One-time sales may seem like a win for your business, but according to the 80/20 rule, your loyal customers are key to growing your sales for the long term. By not investing in them and nurturing them when trying to maximize customer loyalty, you end up losing out on potential revenue. In fact, 93.1% of respondents in Antavo’s survey who measured their loyalty program ROI said they saw a positive ROI. A “good enough” Customer Experience (CX) isn’t sufficient to engage customers over the long term, even if you have a great product. Today, it’s seen as an essential part of customer service. To transform first-time customers into your brand’s biggest supporters and to be able to serve in customer acquisition in return
Mapp chosen to integrate customer intelligence at the core of the company’s marketing London, July 6, 2022 – Mapp, the leading provider of insight-led customer experiences, has today announced LloydsPharmacy has selected its insight-led solution to integrate customer intelligence at the heart of its marketing. LloydsPharmacy is a leading community pharmacy and healthcare provider with over 1,400 pharmacies across the UK, mainly in community and health centre locations. With 17,000 colleagues dispensing over 150 million prescription items every year, its main focus is on meeting the needs of its customers. LloydsPharmacy strives to provide customers with exceptional service and healthcare. Now with ramped up online demand, the company wanted to reflect this across all channels. In order to deliver exceptional service for customers across all channels at scale, LloydsPharmacy needed to unify its unconnected data sets and profiles in one safe and secure place. To achieve this the company required
Using third-party cookies to track users across the web and create their profiles is a common practice among digital marketers. As users often don’t pay much heed while giving consent to third-party cookies on various websites, this can be an important reason behind the data breach. Also, some cookies don’t ask for permission at all. Establishing a cookieless environment is crucial for large brands to ensure privacy on the internet. It’s why Ben Mercer (Co-Founder and CCO of Personify XP) sat down with Ricardas Montvilla (VP of Global Strategy at Mapp) to discuss the looming cookieless world, the future of digital marketing, and how data will be used to maximize customer engagement. We’ll be focusing on how marketing will adapt to the changed scenario – so let’s get started! Building a Relationship of Trust Among Customers Third-party cookies often use data from the user-end. This data is used to set
Mapp chosen to create a unified supporter view across all the football club’s websites, while providing a hyper-personalised fan experience London, June 23, 2022 – Mapp, the leading provider of insight-led customer experiences, has today announced its’ solution Mapp Cloud has been selected by West Ham United football club to help cement its reputation. With its recent Premier League success, West Ham United wanted to replicate its success on the pitch through its engagement with fans. After qualifying for the Europa League earlier in 2021, West Ham United has added a new dimension to its fan base. With more games, more hospitality and more communications to consider than ever before, it required a platform that could provide the support it needed to help achieve its ambitious goals. Plus, with its previous marketing automation platform sunsetting, it was the perfect opportunity to consider its next move. With complex use cases around
Ad spending in the financial industry is growing at a rate of almost 10% annually. The financial and insurance industry is the second-biggest spender, only overtaken by retail/eCommerce. But financial service providers are moving on thin ice. When it comes to customer acquisition and personalization in these sectors, there are some common traps marketers can easily fall into. Building trust to grow customer relationships is essential to stand out against competitors and fast-growing FinTech firms. CX gone wrong leads to very abrupt abandonment. After all, you’re dealing with the most delicate topic of all – personal finances. The most important influencer for finance customers is trust, which is why businesses need to set relevant KPIs that help measure their trustworthiness and engagement through the CX experience they provide (drop-offs, time spent on page, conversions, and more). CX is already trumping cost when it comes to choosing vendors – and yet
Are you ready for the Spring Update 2022? A total of 12 features, improvements, and enhancements are being released today for Mapp Cloud. We’ve listened closely to our customers’ feedback and requests, while observing the market and aligning with current developments and trends. Check out how the Spring Update will make your life as a marketer easier! VTEX Plugin for Full Mapp Cloud In the past Winter Update, the VTEX plugin was introduced for Mapp Intelligence. This integration alone made it possible to have eCommerce data generated by VTEX flow into Mapp Intelligence, where it could be aligned with data from countless other sources, such as websites or apps. Reduced data silos and increased insights were the results. With the Spring Release, the VTEX integration is now available for the full Mapp Cloud. This opens the door for a whole new range of use cases: Created automated, tailored marketing communication…
Mapp Cloud now integrates with the leading B2C digital commerce platform (VTEX), expands into the “No-code” domain (via Bubble.io) , and adds a cross-channel Marketing Calendar along with nine enhancements to other core features. London, June 01, 2022 – Mapp, the leading provider of insight-led customer experiences, has updated its marketing platform, Mapp Cloud, with multiple new features. Updates include the new Marketing Calendar, enabling users to see both sent and scheduled campaigns in a single location. This functionality previously only supported email and SMS channels, but now supports all channels. Ricardas Montvila, VP Global Strategy at Mapp said: “Omni-channel is of critical importance to marketers. We constantly strive to empower our clients to reach their customers through all touchpoints, as part of a seamless customer experience. The physical and digital customer journeys are converging far faster than ever before. It’s crucial that our customers have a seamless and efficient…
Every business has its own set of problems when it comes to Customer Relationship Marketing. Whether you’re selling beauty products or streaming services, the key to profitable growth for any organisation is reaching the right audience, at the right time, with the right messaging. But what is the ultimate cost of getting your marketing approach ‘wrong’? There are over 7.9 billion people on the planet and counting. Approximately 4.6 billion of us are internet users. But assuming that you’ll be able to reach all of them, or even that your product or service is relevant to them, it’s likely to cost you in time, money, and reputation. Raising the profile of your business, whilst keeping marketing costs down and profits high, is part of every business owner’s dream, right? Defining your specific goals and the problems that sit in the way of you realising them is often the first and…