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Using third-party cookies to track users across the web and create their profiles is a common practice among digital marketers. As users often don’t pay much heed while giving consent to third-party cookies on various websites, this can be an important reason behind the data breach. Also, some cookies don’t ask for permission at all. Establishing a cookieless environment is crucial for large brands to ensure privacy on the internet. It’s why Ben Mercer (Co-Founder and CCO of Personify XP) sat down with Ricardas Montvilla (VP of Global Strategy at Mapp) to discuss the looming cookieless world, the future of digital marketing, and how data will be used to maximize customer engagement. We’ll be focusing on how marketing will adapt to the changed scenario – so let’s get started!  Building a Relationship of Trust Among Customers Third-party cookies often use data from the user-end. This data is used to set

Every business has its own set of problems when it comes to Customer Relationship Marketing. Whether you’re selling beauty products or streaming services, the key to profitable growth for any organisation is reaching the right audience, at the right time, with the right messaging. But what is the ultimate cost of getting your marketing approach ‘wrong’? There are over 7.9 billion people on the planet and counting. Approximately 4.6 billion of us are internet users. But assuming that you’ll be able to reach all of them, or even that your product or service is relevant to them, it’s likely to cost you in time, money, and reputation. Raising the profile of your business, whilst keeping marketing costs down and profits high, is part of every business owner’s dream, right? Defining your specific goals and the problems that sit in the way of you realising them is often the first and…