Top Deliverability’s Blog
Mapp: Personify XP: A Cookieless World Is About to Come
- June 27, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just posted another engaging write-up:
Using third-party cookies to track users across the web and create their profiles is a common practice among digital marketers. As users often don’t pay much heed while giving consent to third-party cookies on various websites, this can be an important reason behind the data breach. Also, some cookies don’t ask for permission at all. Establishing a cookieless environment is crucial for large brands to ensure privacy on the internet. It’s why Ben Mercer (Co-Founder and CCO of Personify XP) sat down with Ricardas Montvilla (VP of Global Strategy at Mapp) to discuss the looming cookieless world, the future of digital marketing, and how data will be used to maximize customer engagement. We’ll be focusing on how marketing will adapt to the changed scenario – so let’s get started! Building a Relationship of Trust Among Customers Third-party cookies often use data from the user-end. This data is used to set
Continued here: Personify XP: A Cookieless World Is About to Come
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