Mapp
Unawareness, a blurry strategy, and flawed cookie consent management can easily lead to a gap in your analytics. The risk is an often-irretrievable loss of valuable: actionable insights. In this blog post, I’ll discuss ways of preventing this data loss. If you’d like to find out more about the current status of privacy directives and cookie policies in regard to the GDPR and the ePrivacy directive, you can find my previous blog post “Are Cookies Really Dead?” here. The Solution: Business Insights, Great Care, and Accuracy I’d now like to introduce you to the best approach for implementing Cookie Consent Management. The principle of “data protection through technology” (Art. 25 of the General Data Protection Regulation – GDPR) stipulates for technical solutions to ensure full transparency. This means that the burden of implementation is, unfortunately, passed on to the web business owners and their visitors. However, we see ongoing discussions about…
These days, browsing the internet feels a lot like wading through quicksand. Almost all web applications first ask users for consent on an unmanageable amount of usage scenarios. The reason behind this: honorable intention of global politics – and the European Union in particular – to return data sovereignty to users after decades of unnoticed data collection by countless service providers. In 2018, the European Union enacted a new legislation to protect its citizens’ personal data, potentially affecting every consumer brand worldwide: the General Data Protection Regulation (GDPR). Unlike its predecessor, Directive 95/46/EG, which had to be transposed into national law by EU member states, the GDPR has been directly applicable in all EU member states since May 25, 2018. Why does the GDPR implicate cookie policies? The GDPR was created to enshrine Article 8 of the European Charter of Human Rights,which aims to regulate personal data stored or used by a…
London, Milan, 23 March 2021 – Prénatal, the leading international specialist in products for new mothers, babies and children, has chosen Mapp as its supplier to monitor, personalise and maximise its marketing in order to improve the relationship with its customers on all touchpoints. The decision to use Mapp Cloud, a digital marketing suite that combines real-time customer insights and multi-channel marketing automation, was as a result of the platform’s ease of use and its completeness in terms of functionality. This is especially relevant for activating automatic, personalised marketing campaigns on multiple channels, thanks to customer insights generated by analysis of Prénatal’s own data, without depending on other suppliers. The use of first-party data will make it easy to recreate the unique customer view, i.e. the integration, visualisation and ability to use all data and events relating to customers’ browsing behaviour and preferences to personalise their contact and purchase experience.…
Top award for intelligent detection of data and campaign anomalies in real time Automated monitoring and management of website performance metrics and campaign KPIs using artificial intelligence London, 17 March 2021 – Mapp, the international provider of insight-led customer engagement, has been awarded a Gold Stevie Award® in Germany. The judging panel gave Mapp the award in recognition of its innovative intelligent detection of data anomalies for websites (“Smart Alerts”) as well as campaign anomalies (“Smart Notifications”). Both functionalities are an integral part of the company’s customer intelligence solution, Mapp Intelligence which sits at the core of the modular marketing platform Mapp Cloud. The award is in the category “Business Technology Solution – Business or Competitor Analysis Solutions”. The award ceremony will take place virtually on 20 May 2021. Both alerts work automatically based on the available data. The Smart Alerts are AI-supported notifications for the early detection of data…