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Mapp: How to Prepare for the Golden Quarter during the Cost-of-Living Crisis
Mapp just published a new brilliant story:
At the height of the pandemic in 2020, global retail sales fell by 2.9%. A year later, it bounced back to 9.7% growth. Yet global retail sales will see reduced growth this year as customers significantly cut back on purchases to cope with the cost-of-living crisis. Brands now risk having fewer sales, increased churn, and lower revenue. Deal-seeking customer behavior is soaring as shoppers turn to alternative brands for deals and discounts. In fact, Amazon Prime Day has customers purchase over 300 million items (largely essentials) – the highest ever recorded. With talks of a potential second Prime Day later this year, businesses now face an even more challenging Golden Quarter. It’s a sensitive time for shoppers and a crucial period for businesses. Customers will remember how brands adjusted their marketing models in response to the crisis. To help you get this right in time for the Golden Quarter, we’ve
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