Top Deliverability’s Blog
Mapp: Customer Loyalty: Turning New Customers into Returning Customers With Exceptional CX
Mapp just published a new interesting post:
Customer loyalty probably isn’t at the front of your mind when you’re running marketing campaigns to try to capitalize on industry peaks – but it should be! One-time sales may seem like a win for your business, but according to the 80/20 rule, your loyal customers are key to growing your sales for the long term. By not investing in them and nurturing them when trying to maximize customer loyalty, you end up losing out on potential revenue. In fact, 93.1% of respondents in Antavo’s survey who measured their loyalty program ROI said they saw a positive ROI. A “good enough” Customer Experience (CX) isn’t sufficient to engage customers over the long term, even if you have a great product. Today, it’s seen as an essential part of customer service. To transform first-time customers into your brand’s biggest supporters and to be able to serve in customer acquisition in return
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