Top Deliverability’s Blog
Mapp: 3 Alternatives to Traditional Tracking
- July 27, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just posted a new engaging post:
Tracker blocking rates are as high as 26%, and ad blockers show an overall global rate of up to 43%. We see the highest rates on tech-focused pages simply because those users are more aware of the functionality and impact of tracking and third-party cookies. And of course, all industries are affected by this trend. This blog shows three alternatives to conventional tracking to significantly improve data quality and reliability while being fully GDPR-compliant. How Traditional Tracking Works Don’t worry: we know you’re aware of conventional tracking. But let’s refresh your memory, to better understand the difficulties and where we see the old system struggling. Ever since web tracking was established, it has worked in a very similar matter. When a page is loaded, an invisible pixel (yes, an actual image pixel) implemented on the page requests the server to be loaded – indicating that the page has been
Read more: 3 Alternatives to Traditional Tracking
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