Mapp
Every part of your customers’ experience with your brand can impact their perception of your business. Any signs of friction means your customer relationship may be at stake. When it comes to the Health, Wellness & Fitness markets, that line is even thinner. It’s crucial to meet and exceed the demands of the customer – but what exactly do they look for and what factors can make or break an experience? In our first blogpost of the series, we explored why customer experience matters in this booming market. Bringing all those key takeaways here, we’ll dive into what’s fuelling the market and what customers expect. Before we dig in, we didn’t want you to miss the chance of joining an exclusive upcoming webinar all about CX in Health, Wellness, & Fitness featuring Forrester and Lloyds Pharmacy! Now you know, let’s get back to it! CUSTOMERS ARE RESEARCHING AT EVERY
Wish you had a little boost to lift a little heavier or run a little longer? Having that extra support with a supplement may be the key ingredient in helping you beat your personal best. That’s exactly why the global Health, Wellness, & Fitness market has reached to $4.4 trillion (USD). But as the industry booms and competition gets intense, the customer experiences your brand provides needs to be exceptional. Many make the mistake of rushing their digital customer experience strategy in a sprint to acquire sales. Instead, it needs to be carefully curated to help your brand run the marathon of growing customer loyalty and building your brand. Whether you’re an eCommerce, DTC, or Retail player, your CX needs to “be a picture of health”. Getting this right essentially helps you to gain consumer confidence and stay at the top of customer minds as they prioritize their well-being. It’s
Mapp, the #1 Insight-led Customer Experience Solution becomes Certified Member of MACH Alliance London, February 7th 2023 – Mapp, the leading provider of insight-led customer experiences, announced today it has joined the MACH Alliance, a non-profit organisation advocating for open, best-of-breed technology ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. Launched in 2020, the MACH Alliance’s mission is to future-proof and drive current and future digital experiences with modern and connected enterprise technology. As a new member, Mapp is in good company alongside other MACH Alliance certified technology vendors supporting fast growing eCommerce brands, such as VTEX, BigCommerce, Akeneo, Algolia and many others. “We’re thrilled to be joining the MACH Alliance, and becoming part of a community of innovators and strategic thinkers who are disrupting and shaping the eCommerce technology landscape, one microservice at a time” says Ricardas Montvila, Vice President of Global Strategy at Mapp. “The Alliance
Mapp opens up further data sources with single Shopify Plus extensions to improve connectivity and streamlining of data and takes personalised online marketing to the next level London, January 17th 2023 Mapp, the leading provider of insight-led customer experiences, announced today that an enhanced version of the Shopify Plus is now fully integrated into Mapp Cloud. By using the improved Shopify Plus plugin, marketers can access the eCommerce platform’s software applications and functions via Mapp Engage, resulting in a new data source with information on previous transaction data. Mapp Cloud’s real-time enhanced integration with Shopify Plus provides a 360-degree view of customers The improved integration opens up further opportunities for marketers. The Shopify Plus plugin connects all e-commerce data with Mapp Cloud, giving marketers invaluable customer insights for their business with pinpoint accuracy. This results in a more targeted customer approach and reduces wastage, as user and transaction data are
Few marketers fully understand how to leverage the full potential of mobile marketing. Despite its popularity, brands often struggle to execute successful strategies that can help them keep up with shopper behavior, as they hop between multiple offline and online channels. Done well, mobile marketing empowers you to capture shoppers’ attention with short and impactful messages. These make the customer experience so convenient and personal, that purchasing becomes frictionless and sales are easy to achieve. And with shoppers glued to their phones 24/7, it’s the perfect way to contact them wherever they are, enabling you to achieve optimal marketing reach. But it’s an important strategy to get right. Google found that mobile users are 62% less likely to purchase from brands that provide negative mobile experiences. And it’s all too easy to unintentionally deliver sub-par experiences, especially as mobile marketing is essentially a line to your shopper’s most personal devices.
HAPPY HOLIDAYS TO OUR CUSTOMERS, PARTNERS, AND ALL BRANDS AROUND THE WORLD! Before you sign off for the holidays and enjoy the festivities with family and friends, I wanted to take a moment to reflect on the year with you, give kudos to some great achievements, and share what’s in store for you in 2023. LET’S START BY UNWRAPPING 2022: WHAT A YEAR! 2022 WAS ABOUT ONE THING: RESILIENCE Many define 2022 as a challenging year on an economic level, a business level, and for many, a personal level. The impact of the cost-of-living crisis hovers over businesses as a heavy cloud, with the “cost-of-doing business crisis” likely to put a strain on your team, activities, and business growth. While challenging times often expose weaknesses, they do however reveal the strong perseverance that’s always existed within your business. Instead, 2022 should be defined as the year of resilience for brands. And
Do you like cookies? Well, of course, everyone does. Now imagine that you’ve got bitten by the “Cookie Monster” and get the Cookie Curse. The only way to go on with your life, work, and productivity is by continuously eating cookies. You can’t get enough of them, and now you need to store plenty of them. To store your cookies, you partner up with a cookie bank (because its service is free of charge). But the catch is you don’t get to own the cookies. The rules are simple: you can eat them whenever you want, but you can’t take them with you. You can’t even change your cookie bank without losing them, and you’re left in the dark about what the actual bank does with them. Will they resell it? Or worse, what if they start eating your cookies to try to perform as well as you? Ok, let’s
26 January Start 2023 off right by getting your omnichannel strategy into shape to combat these turbulent times. Our experts and special guests will take your through the key drivers you need for true insight-led marketing that helps you to deliver the best customer experiences to drive business growth. Throughout the year we’ll demystify the insight-led approach and give you the “blueprint” to unlock the full potential of your marketing ecosystem. You’ll learn how to put customers insights at the core of everything you do, to make your marketing strategy sustainable, expand your team’s knowledge and maximize your ROI. And it doesn’t stop there. You’ll have access to an assortment of demos, workshops and thought leadership to support your insight-led marketing strategy, as well as learning how our Partners can also enhance the customer experience. We’ll also introduce you to The Insight-Led Marketing Series, an expert network created by Mapp
Optimizing your marketing reach can make every bit of difference to your campaign metrics. Your tools, insights, and methodology should work together to help you strategically communicate to new or existing customers on their preferred channels. But businesses are struggling to achieve optimal customer reach, or worse – they’re not measuring their potential reach at all. We commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study on Mapp Cloud. After interviewing our customers, it highlighted one of many common challenges these businesses struggled with before using our solution: limited capabilities to reach and engage customers. Let’s dig a little deeper to understand what that really means. “The Forrester study found that these businesses were using individual tools with siloed customer data to execute marketing messages on individual channels. What does that give you? Fragmented marketing. And with these fractured insights, marketing teams had no clear oversight of messages other team
Optimizing your marketing reach can make every bit of difference to your campaign metrics. Your tools, insights, and methodology should work together to help you strategically communicate to new or existing customers on their preferred channels. But businesses are struggling to achieve optimal customer reach, or worse – they’re not measuring their potential reach at all. We commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study on Mapp Cloud. After interviewing our customers, it highlighted one of many common challenges these businesses struggled with before using our solution: limited capabilities to reach and engage customers. Let’s dig a little deeper to understand what that really means. “The Forrester study found that these businesses were using individual tools with siloed customer data to execute marketing messages on individual channels. What does that give you? Fragmented marketing. And with these fractured insights, marketing teams had no clear oversight of messages other team