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Mapp: West Ham United Scores Big with Mapp
Mapp just posted another engaging story:
Mapp chosen to create a unified supporter view across all the football club’s websites, while providing a hyper-personalised fan experience London, June 23, 2022 – Mapp, the leading provider of insight-led customer experiences, has today announced its’ solution Mapp Cloud has been selected by West Ham United football club to help cement its reputation. With its recent Premier League success, West Ham United wanted to replicate its success on the pitch through its engagement with fans. After qualifying for the Europa League earlier in 2021, West Ham United has added a new dimension to its fan base. With more games, more hospitality and more communications to consider than ever before, it required a platform that could provide the support it needed to help achieve its ambitious goals. Plus, with its previous marketing automation platform sunsetting, it was the perfect opportunity to consider its next move. With complex use cases around
Read more: West Ham United Scores Big with Mapp
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