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June 8-9 Our flagship physical event returning for its 11th year, YMS London brings together the world’s boldest case studies, industry defining insights & career boosting networking for a 3-day festival of youth marketing. You can see more information on this event here. The post Youth Marketing Strategy (YMS) 2022 appeared first on Mapp Cloud.
June 7 A One-Day, Industry-Led Conference & Networking Event. New, Key Insights To Deliver Gold-Standard Customer-Focused Content, Campaigns & Experiences Today, Spot-On Personalisation & Measurement Practices, Streamlined Customer Journeys, Powerful Data, Targeting & Automation Strategies & Stand-Out Content For Integrated Emails Which Deliver Real Profits & Deep-Level Engagement. Many More Brand Speakers Coming Soon! You can see more information on this event here. The post Advanced Email Conference 2022 appeared first on Mapp Cloud.
May 11-12 A day at IRX will provide retail leaders the opportunity to take time out and really consider which direction they want their business to move and where their priorities lie. You can see more information on this event here. The post Internet Retailing Expo (IRX) 2022 appeared first on Mapp Cloud.
April 25-26 eTail is designed to help you increase the profits from your online business. You’ll get interactive action-packed strategies, peer to peer conversations, & connections with top minds at Europe’s most successful & innovative retailers. Return to your office with hundreds of strategic takeaways (in only two days) with no commercials & no fluff. Leave the exhibition experience behind & join the eTail community at eTail Europe. You can see more information on this event here. The post eTail Europe 2022 appeared first on Mapp Cloud.
March 9-10 Digital City Festival 2022 brought together thought-leaders from around the world to address the key challenges facing people, businesses and governments as we emerge from the Covid-19 pandemic. It featured Digital City Expo, the Digital City Awards, live music and cultural events, and much more. Registration has now closed. You can see more information on this event here. The post Digital City Festival 2022 appeared first on Mapp Cloud.
It’s official: Google’s closing the curtains on its Universal Analytics (U.A.) tool. For many businesses, Google’s U.A. has been superb especially as it came at no cost at all from their marketing budgets – or at least that is what it said on the price tag. But as the sun sets on Google U.A. and pushes you to GA4 as they move to a privacy-first approach having encountered some EU privacy challenges, should you stay or go to a Google Analytics alternative? Now’s the time to really think about the actual price you’re paying for the long term, especially as 68% of businesses would like advanced analytics/insights built into their CDP platform. There’s only one thing you need to be Google-ing: “Google Analytics Alternative”. Table of Contents What is GA4? What Free Analytics Actually Costs You Why You Need a Google Analytics Alternative Mapp Intelligence: An Overview WHAT IS GOOGLE…
The irony about this topic is that it feels like writing an article about “No-fat for athletes”. While fat is an essential part of the body, it is not something that athletes should concern themselves with on a day-to-day basis. Instead of talking about “fat,” let me jump straight to carbs and protein and how they can help you win gold medals, you beautiful superhumans, dear marketers. The pace at which marketers had to adapt and innovate over the last couple of years is unprecedented. Some of us have chosen to use brute force to dig our way through innovation – by doubling down on the efforts and making the most of the extra hours shaved off, not having to commute and leaving yet another pile of laundry or dishes for our partner to deal with (I don’t need to point any fingers. You know who you are). Whilst others…
There’s only one thing that stays the same in digital marketing: change. Businesses are constantly reshaping strategies to combat new obstacles in the ever-evolving industry. It’s why we launched our second State of Digital Marketing 2022 report in the U.K. – to give you fresh insight into new digital marketing statistics that you need to know from this year to create outstanding Customer Experiences. Our research comes from surveying +700 marketers from the eCommerce, retail, finance, media & publishing, telecommunications, and tourism & leisure sectors in the U.K. For the full results, download our infographic to uncover their key challenges, how their strategy has evolved, and their new priorities beyond 2022. But if you’re looking for some extra insight, we’ve gone ahead and handpicked six digital marketing statistics with key takeaways from Maurizio Alberti, VP of Sales at Mapp. 1. 78% of brands saw an increase in eCommerce sales…
Brands with an e-commerce platform increased sales last year despite the pandemic Under a third are able to identify over 21% of visitors on homepage Only 28% of marketers surveyed have a post-cookie strategy Half of respondents say that lack of resources hinders them London, March 17, 2022 – Mapp, the international provider of insight-based customer experience, has surveyed marketing priorities and industry trends for the current year, as it did in 2021. Around 700 companies from industries such as finance, media, telecommunications and retail took part in the survey in January 2022 in Germany, the UK and Italy. The below summarises the findings for the UK: Brief look back at 2021: Growth despite continuing difficult conditions The pandemic has led to a change in consumer behaviour in 2021 and brands with e-commerce platforms were able to benefit from this: 78% of the marketers surveyed said they were able to…
Ready for the Strong Customer Authentication (SCA) U.K. deadline? Brands and retailers have already implemented changes way before 14th March 2022 to help combat fraud. For shoppers, it’s a win to get that extra layer of anti-fraud protection in their online card payments. But beware of the double-edged sword, as customers may face more I.D. verification requests at the point of transaction. Ultimately, this takes the “ease” out of “pleased”, as both e-commerce merchants and customers face a new challenge: a new barrier in the customer shopping journey. Marketers have paved the way through channels, PPC ads, and more, to get traffic to their product pages and bring customers to the checkout point. Yet around 30% of these transactions will potentially fail 3DS or be abandoned. The risks of high basket abandonment and a slump in sales is a Marketing SOS (Save Our Sales) call for you to ramp up your…