Top Deliverability’s Blog
Mapp: Flourish: The Cost of ‘Getting It Wrong’
- May 31, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just issued a new interesting story:
Every business has its own set of problems when it comes to Customer Relationship Marketing. Whether you’re selling beauty products or streaming services, the key to profitable growth for any organisation is reaching the right audience, at the right time, with the right messaging. But what is the ultimate cost of getting your marketing approach ‘wrong’? There are over 7.9 billion people on the planet and counting. Approximately 4.6 billion of us are internet users. But assuming that you’ll be able to reach all of them, or even that your product or service is relevant to them, it’s likely to cost you in time, money, and reputation. Raising the profile of your business, whilst keeping marketing costs down and profits high, is part of every business owner’s dream, right? Defining your specific goals and the problems that sit in the way of you realising them is often the first and…
More here: Flourish: The Cost of ‘Getting It Wrong’
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