Mapp
Mapp Cloud Fall Update: New Smart Notifications and eight advanced features The update contains nine major updates for Mapp Cloud CDP now fully integrates with the Shopify eCommerce platform, enhancing the Mapp Intelligence feature with AI-based revenue monitoring combined with improved date selection London, 8 November 2022 – Mapp, the international provider of insight-led customer experience, is updating its marketing platform Mapp Cloud with a range of compelling new features. In the newly updated version of Mapp Cloud, Smart Notifications work more autonomously while monitoring companies’ revenues. AI-based Revenue Monitoring identifies anomalies instantly and automatically. The new AI monitors changes in purchasing behaviour as well as in revenue and automatically identifies possible causes of such anomalies. Mapp’s causal diagram is then used to establish the connection between various factors such as order status, order value, and turnover, allowing conclusions to be drawn about the origin of the anomalies. Events such
It’s that time of the year again! Our Mapp Cloud Fall Update comes with 9 new features improvements and upgrades to make our platform even easier for marketers to tackle their day-to-day challenges. After listening to our customers’ feedback, having a strong ear in the market, and constantly innovating our product roadmap, you’ll want to see what we’ve got in store for Mapp Cloud users this fall. Read on to find out more! MAPP CLOUD X SHOPIFY PLUG-IN Our platform just got a lot smoother: Mapp Cloud now fully integrates with Shopify! Previously, the plugin only integrated with Mapp Intelligence. We’ve extended the plugin to automatically sync product information, enrich unified customer profiles, and import orders in Mapp Engage. Our insight-led users can now analyze their eCommerce performance and activate these insights for even more personalized customer communications. What are the benefits? Get all your relevant data (such as existing
Total Economic Impact (TEI) Study reveals the significant benefits of deploying Mapp’s solutions TEI study shows Mapp Cloud users benefited from 540% ROI over three years Mapp Cloud users reported increase in customer engagement, conversions, and sales Study shows messaging engagement improved by 25% All results achieved while also increasing employee productivity London, 10 October, 2022 – Mapp, the international provider of insight-led customer experiences, today released the results of a commissioned Forrester Consulting Total Economic Impact (TEI) study designed to evaluate the financial impact of Mapp Cloud on a composite organisation. The study demonstrates the potential value of Mapp Cloud which includes an ROI of 540% over three years. Other benefits identified for the composite organisation using Mapp Cloud include: Increased reach of messaging to over 500K more customers A 25%
The value that brands find in marketing cloud solutions is clear. Marketing teams gain a better understanding of their customers and are empowered to deliver more personalized messages, which leads to better customer experiences that drive higher revenue. At Mapp, our many successful customer case studies demonstrate this high-level value. So, the question you might ask: why did we go down the path of engaging a 3rd party research firm to run a thorough study that examines the value that seems so obvious? Well, we’ve got four reasons why, and if you are a brand looking for true value in your MarTech stack you might want to hear about them. Before we dive in, let us explain the process and give you a sneak peek of the study results. First things first: WHAT IS A FORRESTER CONSULTING TEI? “Forrester’s Total Economic Impact (TEI) consulting practice develops business value justification analysis
There’s lost revenue sitting in your shoppers’ abandoned carts. Probably, a lot more than you’d like. In fact, eCommerce stores lose a combined £18 billion to cart abandonment every year in the UK alone. But how much revenue can you recover by running a solid cart abandonment program? Considering The Baynard Institute calculated that shoppers abandon 69.99% of their carts, there’s huge potential for profit. For instance, converting just one-third of those abandonments into buyers would result in a 23% boost in sales. If you make £10,000 monthly, that’s an extra £27,600 every year! The Key Types of Abandonment You Need To Know What is an Abandoned Cart? Cart abandonment, also known as basket abandonment, occurs when an online shopper places items in their cart but never buys them. It’s a common and frustrating problem for eCommerce stores. Fortunately, a well-thought-out marketing strategy can reduce your shopping cart abandonment rate. Example of cart
Data literacy has become the modern marketer’s superpower. Countless case studies show the benefits and rewards of data-driven marketing. The Economist survey also found that 36% of company leaders saw sales/marketing had the best performance in using data-driven insights for strategies. But data isn’t exactly an easy “language” to understand – unless you’re a data expert, of course. To overcome this, the tools in your MarTech stack should help marketers work with customer data easily to learn about the customer journey. By getting a single customer view of their behavior and interactions with your brand, you can tailor your loyalty programs with personalized and engaging content. This helps grow customer engagement, conversions, and customer relationships with your brand. Marketing-friendly solutions that help you unify, structure, and make sense of your data can be a great solution to the data literacy gap. But with limited budgets & resources, you need to
London, UK, 16th of September 2022 – Mapp, the leading provider of insight-led customer experiences, has today announced the appointment of Peter Kilmartin as Partner Director for Northern Europe & North America. Kilmartin brings over 10 years of experience working with eCommerce players and a wealth of expertise in helping brands harness the power of marketing insights to deliver exceptional customer experiences. Kilmartin will work closely with Mapp’s strategic alliances, across agency & technology partnerships whilst also continuing to expand their new partner certification program. Mapp’s partner program currently operates in Italy, Germany, the UK, Northern Europe and North America, and provides partners with all they need to offer Mapp solutions to their customers along with support on reaching out to joint customers, enabling mutual benefits through sharing resources, networks, and knowledge. Mapp has enjoyed strong growth this year, benefiting from rising demand for support in multichannel marketing across all
Customer Data Platforms – you’ve probably heard them creep up in conversations from time to time. To become more customer-centric in your marketing, CDPs need to be at the center of it all. Yet just 14% of organizations have a 360-degree view of their customers. Of those with that view, 44% say they can access it via a Customer Data Platform. But many businesses struggle to understand what type of CDP slots best in their MarTech stack and how to unlock its full potential. The unsolved riddle: what’s the right platform for your business? Creating optimal customer experiences needs data flexibility. You need the right tools to store & segment customer data, activate & execute campaigns, and enrich & analyze insights. But think about the long-term impact multiple platforms can have on your MarTech stack: the more siloed tools you have, the more fragmented your data and marketing becomes. Consolidating your customer data and
Marketers understand just how important it is to deliver a personalized and relevant customer experience. Our 2022 State of Digital Marketing survey revealed that 50% of eCommerce businesses are offering a personalized experience – that’s 33% more than in 2020. But how can you do this accurately to target consumers with the right content, on the right channel, at the right time, if you’re working with siloed customer data? A single customer view is essential. Lacking a comprehensive approach to collecting and consolidating data can have you falling at the first hurdle of a positive customer experience. This causes low customer engagement, fewer sales, and low customer loyalty. Having a single customer view (SCV) is essential for getting a single source of truth about your customer and their journey. By combining your offline and online customer data, it enables personalized marketing that’s consistent across all relevant channels that your customers
Mapp benefits from rising demand for support in multichannel marketing across all industries London, August 8th 2022 – Mapp, the international leading provider of insight-led customer experiences, has today announced strong financial growth in the first half of 2022, increasing business from newly acquired customers by 23% year-on-year. Cross-selling revenues have also more than doubled to 105% year-on-year in 2022. Mapp continues to grow from increased interest in delivering personalised customer experiences through actionable customer insights. Mapp solutions, which enable marketing optimisation and greater levels of efficiency, are also proving popular with both new and existing customers from various industries across the globe. In the first half of the year, big brands were acquired and relationships with existing customers were significantly expanded with brands including LloydsPharmacy, West Ham, PBSL and Sensilab in the UK and Imperial Fashion in Italy. In Germany, new customers include Morawa, Optiopay, and Koffer-Kopf. Mapp’s dynamic