Mapp
Have we hit the post-pandemic checkpoint? Online traffic is stabilizing and the global eCommerce growth rate is expected to slow to 12.2% – a dip compared to 16.3% in 2021. Marketers are still operating in unknown eCommerce and retail territory with the latest challenges: inflation and its impact on consumer behavior, the re-emergence of brick and mortar stores, and the effect of current world affairs. These offer both risks and opportunities for brands. But the acceleration of businesses having to adapt and innovate their marketing strategies continues to intensify its momentum. It’s got the marketing industry occupied with two major questions: How will the retail and e-commerce sectors continue to evolve post-pandemic? How must marketers adapt their marketing strategy to respond appropriately to the change? Here are eight post-pandemic trends that marketers need to have on their radar. 1# Inflation As A Risk Factor: Consumers Are Becoming More Cost-Conscious The…
Trust is crucial in the online world. After all, customers are only communicating with technology, trusting it with confidential information or even financial transactions. But how does one establish trust in a brand digitally? One option is a BIMI mark for emails. Just like a verification badge or blue checkmark on social platforms, it creates trust in your brand while directly communicating with customers. BIMI shows your logo in inboxes, reassuring recipients that your brand really is behind the communication. It also makes your messages stand out between less colorful email previews. Another option is domain alignment. We see more and more demand for domain alignment, and I predict this to be a trending topic in the coming years. In this blog, I’ll dive deeper into the definition and the benefits of aligning domains. Generally, deliverability is a matter of trust and reputation. Email providers want to deliver messages…
Imagine you’re in 2008 again; could you have imagined that our phones would one day become everyone’s go-to for shopping, music, TV, browsing, and socializing? Fast forward to 2022, these aspects of everyday life are now almost overwhelmingly defined by modern technology, thanks to the technological evolution of smartphones, cloud computing, and mobile internet. And the digital evolution isn’t over yet, as new developments and innovations show no sign of slowing down. The penetration of technology in our everyday lives has a heavy impact on the retail industry. To adapt to the digitally-conscious consumer, all brands and retailers must find ways to use technology to add value to the shopping experience. Rather than a need to change to survive, brands and retailers need to envision this as an opportunity to create a positive shopping experience that can turn new customers into long-term fans. You can learn more about AI-driven…
Let’s be honest, there’s nothing better than being made to feel special. In fact, it’s something that’s crucial in modern retail. These days, consumers want more than a helpful, well-mannered shop assistant or a secure online payment guarantee—they want a shopping experience that suits their specific needs and preferences, to feel like they matter, and that they’re not just another sales number. A shift in the shop floor retail paradigm Of course, while customization may seem like a viable option for online retailers, offering a personalized experience in brick-and-mortar stores is far more challenging. That said, it’s by no means impossible and is in fact a must if physical stores are to remain relevant. According to Forrester, so-called retail associate enablement tools could hold the key to the future of brick-and-mortar retail stores. An alternative to point solutions, these tools give shop floor workers the power to offer the highly…
When it comes to eCommerce and retail, creating shopping experiences across multiple channels is essential to the modern consumer. Taking an omnichannel approach in retail is becoming increasingly important, as today’s customers expect a seamless user journey, wherever and whenever they browse and shop for products. Brands must leverage new technologies and utilise the tools available to them, to help them achieve an effective omnichannel strategy. New technology and trends influencing today’s retail strategies Today’s shoppers seek easy navigation and browsing, frictionless routes to purchase and flexible payment and shipping methods. So, the onus is on retail brands to meet consumer expectations and delight them with a seamless customer experience throughout the user journey. Browsing and buying behaviours are forever changing, and we’ve seen an accelerated shift due to the COVID-19 pandemic. With advanced technology, brands can deliver immersive commerce experiences to consumers online. This has heightened customer expectations,…
The future of retail: Mapp publishes e-guide with trends and strategies for the retail of tomorrow Focus on improving the customer experience for ecommerce businesses Opportunities to combine online and offline commerce Changing consumer needs require adapted strategies London, 26. April 2022 – Mapp, the international provider of insight-led customer experiences, has today published a forward-looking guide for retailers. The last two years have led to a paradigm shift in the relationship between brick-and-mortar and online retail. Now stores are open again and retailers are challenged with bringing back familiar and convenient customer experiences to their stores. To provide practical help and insights for companies grappling with this process, Mapp has developed this e-guide in partnership with several international partners including Alpenite in Italy, T-Systems in Germany and Space48 in the UK, all of whom have contributed informative insights and case studies. Focus on a seamless customer experience In addition…
We’ve all got a short-attention-span – around 8 seconds to be exact. Consumers are spammed by marketing, media, and content by being surrounded by tech. Now it’s becoming harder for businesses to capture their attention and keep it long enough to acquire a sale. Your omnichannel strategy helps you to appear where your shoppers are and they’re probably noticing you hanging there. But you might be losing their attention because you’re using irrelevant content at the wrong time. To help, we’ve summarized key points from Increasingly’s webinar with Mapp, Space48, Metapic, and Wavemaker to help optimize sales, with some extra insight from our Mapp Expert, Mark Tucker! TABLE OF CONTENTS What customers expect from brands What the customer journey looks like now How effective are offsite channels for short-span-attention shoppers Why onsite optimizations are better in keeping shopper attention 100 free tactics to improve your marketing CUSTOMER EXPECTATIONS ARE AT…
September 28-29 10,000+ retailers and brands. 300 industry leading solution providers. Game-changing content. Visionary speakers. The UK’s biggest and best-loved event for retail, eCommerce and marketing technology is back to INSPIRE, EDUCATE, DRIVE & CONNECT the eCommerce industry. You can see more information on this event here. The post eCommerce Expo 2022 appeared first on Mapp Cloud.
September 20 In this ever more competitive world, agility and innovation are the watchwords of success. Adapting and evolving to meet new challenges, businesses of all types and sizes are embracing new marketing ideas and technologies to support business growth. Our mission: to share our combined “Know-How”, experience and innovations, in an environment that will help spark new ideas and find new products. You can see more information on this event here. The post marketingSHOWCASE appeared first on Mapp Cloud.
July 1 AntiConLX Global (formerly #MarTechFest) is back. And it’s bigger and better than ever before. With not one, not two but THREE main stages to delve into the depths of MarTech, SalesTech and NextTech. Trust us when we say you’re gonna want to check out who’s headlining… This agenda has been crafted for digital leaders facing a complex and challenging environment. Whether you’re implementing new technologies to improve efficiencies and effectiveness, managing customer experiences to meet changing behaviours, or developing strategies and tactics that ‘do more with less’, we have a line-up of amazing keynote presentations, a break-out campus area, and networking space to help you explore trends and best practice in our industry. Join us to #KeepUpgrading in the new world and what it means for you, your team, your business, and ultimately, your customers. You can see more information on this event here. The post AntiConLX Global 2022 appeared first on…